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8 min read | November 15, 2022

Influencer Marketing Automation Software: 4 Features that Will Simplify Your Day-to-Day

When you collaborate with an influencer, it’s important to have access to the right tools and software so that you can track and measure the progress of your campaigns. The right influencer marketing automation software can help you monitor your KPIs and performance metrics so that you know what’s working well and what you need to improve in order to boost your ROI. Many solutions also offer you valuable tools so that you can find the right influencers for your campaigns and build solid and profitable relationships with them.

Let’s take a look at what influencer marketing automation software is exactly, and what features you should be looking for to simplify your IM workflow and help you sell more products.

Looking for the right tools to enhance and scale up your influencer marketing  strategies? Download our guide on How to Pick the Best Influencer Marketing Platform and start professionalizing  your processes.

What Is Influencer Marketing Automation Software?

An influencer marketing platform helps brands and agencies manage every stage of their influencer campaigns. A good solution usually includes all the tools you need to find the right influencers for your brand, analyze their performance metrics, organize your campaign workflows, and record campaign performance in real-time. For example, Influencity’s solution includes discovery tools, comprehensive influencer relationship management (IRM) tools, campaign workflow tools, and features for integrations and automation.

Influencer marketing automation software is vital for brands of all shapes and sizes. It helps you automate and streamline many of the stages of your IM workflow so that you can focus on building solid relationships with your influencers and launching successful IM campaigns. 

Influencer Marketing Automation Software Features

Now let’s take a look at some of the features you should be looking for when you search for an influencer marketing automation software solution for your business. These features will help you automate and streamline the various stages of your campaign workflow. 

The following features are included in Influencity’s unique influencer software application. Combining these features into a simple and user-friendly interface enables you to manage your campaigns end-to-end so that you can launch successful influencer marketing campaigns and sell more products.

Discover Tool

An important feature to look out for in an influencer marketing automation software solution is access to tools that help you find the right influencers for your campaigns. Ideally, these tools should extend beyond a basic database.

For example, Influencity’s platform includes a Discover tool, where you can apply a range of filters to your searches in order to find what you’re looking for much faster and more effectively. Our technology allows us to “see” millions of influencer profiles all over the world and organize them on your search results page. Not only do we let you search by influencer stats and interests, but by the interests and demographics of their followers as well. This way, you can find influencers that suit your brand’s needs, vision, and objectives and create highly engaging campaigns that help you stimulate audience-brand affinity.

Influencer Database and Analytics

An influencer database is an aggregator directory where you can view specific metrics about your saved social media influencers. 

This usually includes: 

  • Public contact information
  • Social media handles and active platforms
  • Details about the specific market or industry that they target
  • Content types, styles, and formats
  • Interests and experience
  • Data on follower quality (to make sure you’re reaching real people, not bots)
  • Earned media and engagement rates 
  • Audience location and demographics

With Influencity’s influencer marketing automation software, you can create your own influencer database to analyze each potential candidate in more detail. You can also create lists to see how a group of influencers would perform together and their percentage of shared and unique followers. This gives you an idea of the profile or profiles that would have the biggest impact on your campaign. 

Campaign Workflows

An often overlooked feature of influencer marketing automation software is the ability to create your own campaign workflow. This lets you visualize every step of your campaign so that each member of your team has the most up-to-date information on your campaigns’ dones and to-dos.

With Influencity’s automation software campaign workflow feature, you can:

  • Personalize your processes and carry out multiple campaigns at once.
  • Tailor your workflows to your type of campaign.
  • Save the prices for each task assigned, for easy reference.
  • Create a calendar to know what is due and when.
  • Get complete oversight over your campaign’s progress to determine if you are hitting all your milestones.
  • Keep all team members on the same page.

Reporting Tools and Dashboard

Finally, a good influencer marketing automation software solution should also include tools for campaign performance reporting. The best reports measure KPIs such as engagement, the total earned media value of your campaigns, and cost breakdowns based on the pricing information you provide. Audience insights are also essential, as they tell you who you’ve reached and where. 

With Influencity’s reporting tools, you can view and measure your campaign results across all your social media platforms. Data is displayed in real-time directly from an intuitive, user-friendly, and customizable dashboard. You can also share these results with anyone on your team at the click of a button. This makes it much easier to make data-driven strategic decisions about your campaigns so that you can get the best possible return on your influencer marketing investment.

Quick Guide: How to pick the Best Influencer Marketing Platform for your Business

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