How to Successfully Implement a Blogger Outreach Strategy
Collaborating with a blogger can be a great way to spread brand awareness and engage your target market. However, it’s important to first define a clear blogger outreach strategy so that you make a positive first impression and are able to develop a beneficial, long-term collaboration.
In this article, we will share tips and strategies to help you build effective influencer partnerships. This includes the importance of following personalized strategies, creating mutually beneficial partnerships, and nurturing long-term relationships.
Benefits of Partnering with a Blogger
Before we discuss blogger outreach strategies, let’s start by looking at the benefits of partnering with a blogger.
Including blogging in your influencer marketing strategy can be a great way to gain brand exposure. The right approach can help you reach a larger audience of relevant followers who might be interested in your products or services. Working with an established blogger is also very effective for developing brand trust and social proof. In fact, a recent study found that 80% of people trust the advice given by bloggers and just over 60% of people have made a purchase based on what a blogger has recommended. It’s no wonder that so many startups and established businesses invest in this form of marketing to leverage their influencer marketing efforts.
Here are a few other benefits of partnering with a blogger:
- Bloggers are great at influencing their audiences and encouraging their readers to invest in certain brands. This is especially true if you collaborate with a specific type of niche influencer.
- People who follow a blogger are more likely to trust what they have to say. These personalized recommendations can help to build brand credibility.
- Bloggers are great at starting conversations on social media. They can be a great way to create a buzz around your brand and build brand awareness.
All these factors can help you drive more traffic to your website and boost your online sales.
Blogger Outreach Tips & Strategies
Let’s get down to the heart of it now. What do you need to consider when you design and implement a blogger outreach strategy? How can you be sure that you’ll get the most from your investment?
Develop Personalized Outreach Strategies
It’s vital to create personalized blogger outreach strategies for each influencer that you make contact with. Never send out generic messages built from templates.
It’s always a good idea to establish a relationship with someone before you reach out to them. Follow them on social media and comment on a few of their posts to get the conversation started. This will help you get on their radar so that they know who you are when you make contact. It will also show them that you are familiar with their work and interested in what they have to say. As a result, they will be far more likely to respond.
When you do reach out, make sure you address the blogger personally and send them a clear message that’s specifically targeted at them. Explain that you are a fan of their work and why you think they could be a good match for your brand. Be clear about who you are, what you are looking for, and what your expectations are. Above all, be upfront and specific and make sure you include a clear call to action in your message. That way, everything is clear from the start.
Create Mutually Beneficial Partnerships
The best way to get a response from a blogger is to highlight what they can get from the collaboration. You want the blogger you contact to see the potential relationship as being mutually beneficial. Otherwise, they will be less motivated to take things further.
Offering a fair rate is obviously a big incentive, but there are other benefits that you can highlight to convince a blogger that collaborating with your brand will be worth their while. For instance, if a blogger sees that promoting your product will help them gain more exposure and promote their own brand as well, then they will probably invest more time and effort into the relationship. You could also offer a tiered payment system where you pay the blogger a base rate but offer commissions for every direct sale that their blog posts generate for your business. The more a blogger feels that they will benefit from your partnership, the more profitable the relationship is likely to be.
Nurture Long-Term Relationships
Finally, make sure your blogger outreach strategy includes tactics for nurturing long-term relationships. Whether you are focusing on blogging or social media, the most effective marketing campaigns are those that are created by influencers who truly understand who you are, what values your brand stands for, and what you can offer consumers. The best way to achieve this is by developing a relationship over time so that both parties can really get to know each other. Long-term influencer relationships help you develop brand consistency and generate a level of authenticity that your target audience can buy into.
The first step for achieving this is making sure you partner with a blogger who aligns with your niche industry and brand values. You need to work with someone whose audience is relevant, authentic, and engaged. You also need to find the right balance between guidance and creative freedom.
The next step is making sure you use the right tools to develop your relationship. The best solution for building long-term relationships is an Influencer Relationship Management tool (IRM). For example, you can use Influencity’s IRM to enhance each stage of the influencer relationship. This includes initial contacts, negotiations, campaign preparation and management, follow-up, and final feedback. You can create detailed profiles for each blogger and update notes each time you interact with them. All this data is then centralized so that everyone on your team has visibility. That way, you have access to all the insights you need to develop a profitable blogger outreach strategy that helps you grow and develop your business.