Influencers’ audience overlapping

When talking about Influencer Marketing, it is very important to fully know the audience we want to reach with our campaigns. Nowadays, there are so many ways of approaching a certain target audience on social media that sometimes it can become confusing. Am I reaching the correct audience?. Influencity’s clients are now able to know the audience overlapping among influencers.  Audience Overlapping, is a functionality Influencity has included in order to ...

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influencity platform

Influencity, the most complete influencer marketing platform in the market

It has been a long journey since the company took off back in 2014. Back to its beginnings, Influencity was one of the few Spanish companies to develop a technology solution in order to be able to help brands and agencies to run their relationship with their influencers. Nowadays, after a long time in a competitive market and with technological solutions by the hundreds, Influencity is considered as one of ...

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TikTok for business, la nueva herramienta de marketing en TikTok

TikTok for business, the new marketing tool available for TikTok

Nowadays, digital world is changing faster and faster every day and an example of this growth can be noticed precisely in video posts, which has quickly become all ages favorite way of posting on social media. This is shown precisely on a certain social network, in which teens express their creativity to the fullest creating and consuming new video formats. We are talking about TikTok, formerly know as, an ...

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Influencer marketing in the time of Coronavirus

With an eye on both economic and social changes in the time of Coronavirus, we are now realizing we are facing the beginning of a great global change, and even though social distancing and confinement are completely necessary to protect society, it is important to see the opportunities this is giving us from a positive perspective.  At the moment, traffic in social networks like Twitter, Facebook, Instagram or Linkedin has grown. ...

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marketing de influencers

New Influencer Marketing campaign by Max Factor UK: #YouXMaxFactor

We could consider make-up sector as the longest-standing one within Influencer Marketing. Make-up brands were one of the first ones to perform campaigns on social media because influencers focused on this theme were pioneers showing their make-up and beauty routines and products, mainly on Youtube. MAC, L'Oréal or Benefit are only a few of the well-known brands that perform most of Influencer Marketing campaigns with beauty influencers we are used to ...

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How to analyse an influencer’s Instagram profile

Instagram is synonymous with influencers. This referential social network has seen incredible growth over past years and recently hit one billion users worldwide. Brands know that their Instagram presence is key for impacting an online audience which knows exactly what they want, what they’re looking for and what they wish to buy.   Instagram users trust influencers thanks to the credibility they’ve acquired within their sectors and have quickly become a focal ...

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Qué son y cómo funcionan los influencers en linkedin

LinkedIn Influencers: what are they and how do they work?

Upon hearing the word “Influencer”, the vast majority of us are quick to think of Instagram. But, what about LinkedIn influencers? Doesn’t sound quite so familiar, right? That’s because influencers are normally associated with B2C (Business to Company) marketing strategies. There are, however, many companies that aren’t trying to reach the end consumer with their communication strategies, but rather other companies and professionals. LinkedIn is a professional network and therefore perfect for ...

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Brand ambassador: do I need them for my marketing strategy?

Nowadays, we’re frequently seeing more and more brands initiating long-term collaborations with prominent social media profiles and establishing them as “Brand Ambassadors”. In order to fully understand the concept of a brand ambassador and how to integrate them into your marketing strategy, in this article we’re going to take a look at the main distinctive features. What is a Brand Ambassador and how did this concept come about? A brand ambassador is someone ...

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Qué son los micro influencers y cómo te pueden ayudar

What are micro-influencers and how can they benefit my brand?

With the use of Internet and social media on the rise, the marketing that we once knew is constantly changing. Opinions are important; a positive review of a product or service on social media can give it a boost in the eyes of a potential customer. Nowadays, we’re more likely to trust the opinions of friends, acquaintances or people who are knowledgeable on a certain topic, hence why involving people from ...

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Cómo contratar influencers para tu campaña

How to contract influencers for your campaign

Successful influencer marketing campaigns don’t go by unnoticed. Perhaps you’ve already tried to collaborate with influencers to see if the results were as great as they say and it’s possible that your campaign didn’t give you the results you expected. When it comes to collaborating with influencers who are in popular demand for promotional campaigns with brands, this is a fairly common reality. Some of these influencers simply receive more offers ...

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