Influencer marketing B2B vs B2C: What’s the difference and how to excel at each one

When most people think of influencer marketing, they think of brands directly targeting consumers. This is what’s known as B2C influencer marketing (business-to-consumer). However, these days, an increasing number of companies are reaching out to influencers in order to target other businesses, known as B2B influencer marketing (business-to-business).  But what is the difference between influencer marketing B2B vs B2C? Should you use the same strategies or design different campaigns for each ...

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7 Effective influencer collaboration ideas and examples

The influencer you select to promote your brand can have a huge impact on whether or not your marketing campaign is a success. Reaching out to the right person is just the first step though – you also need to design an influencer collaboration strategy so that they are able to promote your brand in the most effective way.  What sort of content should they be creating? How can they best ...

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Influencer marketing ROI: How to measure & get the most out of your influencer efforts

Influencer marketing is growing at a rapid pace. Not only that, but it’s evolving to get smarter and more measurable. And this makes it easier to track your influencer marketing ROI so that you can rest assured that you are getting a high return on your marketing investment.  Despite this fact, according to statistics, only 67% of brands measure the return on investment (ROI) from their influencer campaigns, either because they ...

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How to contact Instagram influencers: 5 tips for better connections

Working with Instagram influencers can be a great way to reach new audiences and build brand awareness. Ideally, the best way to build your brand is to establish a relationship with an influencer and build on the partnership over time. However, before you can do that you need to select the right fit and reach out to them, and the way in which you do this can have a direct ...

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Transparent Influencer Advertising

5 benefits of influencer marketing that you didn’t know

Traditional marketing methods such as radio, TV ads and billboards have become, for the most part, a relatively ineffective way of reaching a target audience. Instead, most marketers are finding that the best way to expand their reach and get their message to potential customers is by targeting them through social media. And one of the most effective ways to do this is by working with influencers. When you think of ...

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tik tok influencer marketing

3 stunning social proof examples that build trust

Social proof, also known as informational social influence, is a psychological and social phenomenon based on the idea that people copy the actions of others in an attempt to emulate their behavior in certain situations. In marketing terms, it is the idea that consumers will adapt their purchasing habits in line with what others are buying, doing or saying. Social proof examples include customer reviews, industry or media awards, paid ...

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influencer analytics

5 brands that work with micro-influencers (you never would have guessed)

When it comes to working with influencers, bigger doesn’t always mean better. Just because an influencer has a large following, it doesn’t necessarily mean that they will be able to target the right audience with the right message and get you the results you expect from your campaign. More often than not, you can launch a much more successful campaign by collaborating with a micro-influencer, especially if you are targeting ...

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hire influencers

How to sell your boss on an influencer management platform [+ Pitch Guidelines]

If you are new to the world of influencer marketing collaborations, or even if you are yet to dip your toes into the magical world of influencers, then you’ve come to the right place. Perhaps you’re familiar with the concept and you understand the positive impact that collaborating with an influencer through an influencer management platform can have on your marketing strategy, but you are struggling to convince your boss ...

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types of influencers

How to find micro-influencers that will guarantee results

Last year, the influencer market was worth $13.8 billion compared to $9.7 billion in 2020. By the end of this year, this figure is predicted to rise to $16.4 billion. Pretty impressive, right?  Increasing numbers of brands are realizing the benefits of collaborating with influencers on their marketing campaigns. But they are also realizing that this doesn’t necessarily mean collaborating with the top dogs in the influencer world. In fact, more ...

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how to market your business on social media

Influencer software: what to evaluate before choosing one

If you are collaborating with influencers as a brand or agency, it's important to have the right tools at your disposal so that you can effectively measure and track the performance of your campaigns. And this means investing in the right influencer software. The right software can help you develop authentic relationships with your influencers, manage your campaigns, centralize your data, and monitor all the metrics you need so that ...

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