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Jackie Zote

Jacqueline Zote is a freelance writer and content producer who specializes in putting together in-depth guides and articles on all things related to digital marketing. As a social media native who’s chronically online, she uses her expertise and experiences to tap into the pulse of social media and influencer marketing. Deeply passionate about words, she strategically weaves them together to create content that speaks to the audience. She’s a regular contributor to industry blogs. Jacqueline also writes fiction and her short stories have been featured in anthologies by Harper-Collins and Zubaan Publishers.

Influencer Marketing Influencer Talent Agency

The PR Haul: How Talent Agencies Use Brand Exclusivity to Protect Creators

I’m not a big fan of “hauls” because they often seem excessive and unnecessary, especially in an... Read More
Influencer Marketing Parenting Influencers

The "Sharenting" Shift: Why Brands Are Moving from Family Influencers to Parenting Educators

If you’ve ever felt a little uneasy about some “family content” online because it seemed ... Read More
Influencer Marketing TikTok

Bloom Nutrition on TikTok: How Mari Llewellyn Built a $100M Brand with "Greens"

When I was working for a client in the logistics industry, I stumbled upon a case study of one of... Read More
Influencer Marketing Beauty

Beauty Influencers and the "Clean Girl" Pivot: Navigating Trend Shifts

As someone who practically “lived” on the internet since the early days of influencer marketing, I... Read More
Influencer Marketing Best Content for Instagram

Best Times to Post on Instagram: What Leo Messi’s Team Understands About Global Audiences

I missed the Argentina vs. Austria match, but as the roars echoed through the hills of my tiny... Read More
Influencer Marketing Branded Content

Branded Content vs. Hidden Ads: Facing the FTC/ASA Crackdown in 2026

Spend enough time on social media, and you’ll come across influencer content that raves about a... Read More
Digital Marketing Strategy Brand Loyalty

Brand Loyalty in the Subscription Economy: How HelloFresh Uses Creators to Reduce Churn

When Birchbox first blew up in the early 2010s, it became a pioneer in what we now call the “... Read More
Digital Marketing Strategy Influencer Partnerships Affiliate Marketing

Affiliate Marketing vs. Influencer Partnerships: Building a Hybrid Model for 2026

As someone who often checks YouTube review videos first before buying something, I’ve come across... Read More