Post by Jackie Zote
About the Author
Jacqueline Zote is a freelance writer and content producer who specializes in putting together in-depth guides and articles on all things related to digital marketing. As a social media native who’s chronically online, she uses her expertise and experiences to tap into the pulse of social media and influencer marketing. Deeply passionate about words, she strategically weaves them together to create content that speaks to the audience. She’s a regular contributor to industry blogs. Jacqueline also writes fiction and her short stories have been featured in anthologies by Harper-Collins and Zubaan Publishers.
Influencer Marketing
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| December 25, 2025
Creators, Kids, and Christmas Classics: How YouTube Kids Influencers Shape Holiday Watchlists and Toy Demand
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Influencer Marketing
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Creative Freedom in Influencer Campaigns: When to Step in And When to Step Back (Featuring Target’s Creator Collaborations)
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How Nike, Sephora, and Netflix Choose the Right Social Media Platforms
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66 min read
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Data-Driven Marketing for Modern Brands: How Barbie, Target Use Influencers to Win
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Influencer Marketing
88 min read
| December 4, 2025
Rhode Skin’s Community-First Approach: A Gen Z Masterclass in Social Media Engagement
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Influencer Marketing
30 min read
| December 2, 2025
Top Influencer Management Tools for Negotiating, Tracking, and Paying Creators
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Influencer Marketing
26 min read
| November 24, 2025
The 2026 Influencer Rate Card: Updated Benchmarks for Every Platform
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Influencer Marketing
26 min read
| November 20, 2025
Mastering Influencer Rate Negotiation: How Much Do Influencers Make & How Agencies Secure Fair Value Without Undervaluing Them
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Influencer Marketing
68 min read
| November 18, 2025

