Brand Advocacy: What is It and Why is it Important?

Brand advocacy often generates far more brand credibility and authenticity than you would get from... Read More

Successful Influencer Payment Strategies That Drive Results

Having a strong influencer payment strategy is key to ensuring fair compensation and spending your ... Read More

How to Check for Fake Followers on Instagram: 6 Ways to Spot Them

Collaborating with fake influencers can have a detrimental effect on your brand. For one thing, the... Read More

The Power of Storytelling in Influencer Marketing for Brands

In marketing, brands are constantly seeking innovative ways to capture the attention of their... Read More

Influencer Payments Technology & Innovation

How to Pay Influencers: A Guide for Agencies and Brands

In social media marketing, influencers play a pivotal role in bridging the gap between brands and... Read More

Social Responsibility and Ethics in Influencer Marketing: The Role and Impact of Content Creators

In influencer marketing, the boundary between legal and ethical standards can often be indistinct.... Read More

Best AI Tools if You Work in Digital Marketing

When it comes to digital marketing, you can only get so far with manual methods. To really make a... Read More

How to Contact Influencers With Influencity

If you collaborate with influencers to promote your brand, or if you’re considering dipping your... Read More

Top E-Commerce Content Marketing Strategies

Content marketing is a strategic approach focused on creating and distributing valuable, relevant... Read More