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What is the difference between Paid and Influencity?

The biggest difference is their approach to influencer marketing. Paid operates as a creator marketplace where brands work with creators who have joined the platform.

Influencity is an influencer marketing platform that uses an open database of more than 350 million public creator profiles, enabling brands to discover creators globally while managing outreach, campaigns, relationships, and reporting without being limited to an opt-in network.

Which platform is better for discovering influencers?

If creator discovery is your priority, Influencity offers AI-powered search across more than 350 million public creator profiles on Instagram, TikTok, and YouTube.

Advanced audience filters, lookalike analysis, brand affinity analysis, audience quality metrics, Brand Safety analysis, a Chrome extension and also an AI assistant to discover the right talent make it easier to identify creators that match your campaign goals rather than limiting your search to marketplace members.

Is an influencer marketplace better than an open creator database?

It depends on your strategy. Marketplaces simplify recruitment by connecting you with creators who have already signed up.

However, they also restrict discovery to a closed network. Influencity's open creator database gives brands access to millions of creators worldwide, providing greater flexibility for international campaigns, niche audiences, and long-term creator partnerships.

Does Influencity help manage creator relationships?

Yes. Influencity includes a built-in Influencer Relationship Management (IRM)  where brands can centralize creator contacts, communication history, pricing, campaign participation, contracts, custom fields, and internal notes. This helps teams build lasting creator relationships instead of managing every campaign as a one-off collaboration.

Why are brands switching from Paid to Influencity?

As influencer marketing programs mature, many brands need more than a creator marketplace. They need AI-powered discovery, detailed audience insights, campaign workflows, relationship management, fraud detection, and ROI reporting.

Influencity brings all of these capabilities together in one scalable platform, helping brands execute more sophisticated campaigns while maintaining complete visibility over performance.