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7 min read | January 13, 2023

The Best Influencer Marketing Platform for Small Businesses: What Should You Be Looking For?

Influencer marketing isn’t reserved for big brands with big budgets anymore. In fact, with the right tools and the right approach, small businesses stand to gain a lot from this effective marketing strategy. The key lies in finding the best influencer marketing platform for small businesses to support your needs. 

In this post, we are going to share a few essential features to look for when you search for a platform. That way, you can be sure you work with a solution that can maximize the performance of your influencer marketing campaigns.

Looking for the right tools to enhance and scale up your influencer marketing  strategies? Download our guide on How to Pick the Best Influencer Marketing Platform and start professionalizing  your processes.

What Does the Best Influencer Marketing Platform for Small Businesses Need?

There are a number of benefits of influencer marketing. It can expand the reach of your brand and help you reach new, untapped markets. It’s also a great way to build consumer trust and engagement, vital for building a loyal base of returning customers. 

However, in order to maximize your ROI, it’s important to use the right tools and software to support your influencer marketing campaigns. 

This includes: 

  • Powerful tools for searching for influencers who are a good fit for your brand. 
  • Communication and relationship management tools to help you build solid, long-term collaborations. 
  • Tools to manage every step of your campaign, from launch to finish.
  • Reporting tools and analytics to help you track and measure the performance of your campaigns.

Although all these tools are essential, they are fairly standard with many solutions these days. The secret to success is looking for a solution that also includes a range of specific features that can take your campaigns to the next level. And this isn’t always easy to find.

Let’s take a look at 3 unique features that you should be looking out for when you search for a solution. That way, you can be sure that you pick the best influencer marketing platform for your small business.

Search Filters for Hashtags & Cities

The best influencer marketing platform for small businesses is one that includes an influencer database, but also the right features to help you filter your searches effectively. Basic filters might relate to demographics and content types. But there are other more advanced filters that can really speed up your search and help you find the perfect match for your campaigns.

For example, with Influencity’s Discover feature you get access to search filters for hashtags and cities. This can help you find people working in specific geographic locations or niche areas of the market. This can be especially useful if you are looking for a local influencer to boost your small business.


Interest Filters 

You can also use Influencity’s Discover feature to search for niche influencers and audiences by applying a range of interest filters

Interest features help you search for influencers and audiences with specific characteristics and interests. This might include certain industries, hobbies, content styles, and market segmentations, for example. By applying these interest features, you can search for an audience that is more likely to take an interest in your brand and your campaigns. And this is the first step towards creating highly engaging campaigns that help you stimulate audience-brand affinity.

Lookalike Filters

Finally, Influencity’s Discover tool also provides you with access to lookalike filters so that you can find a selection of similar content creators who can complement your brand in the best possible way.

Lookalike filters help you search for profiles with specific characteristics. They are tools for finding individuals who can provide you with the same benefits as more established macro or celebrity influencers, but who charge a much lower fee for the service

For example, let’s say you love the style of Kim Kardashian’s campaigns, but she is way out of your league. You could enter her Instagram handle into the lookalike feature and search for lesser-known influencers with the same audience demographics and similar content styles. These lookalike influencers can generate similar levels of engagement and reach but at a much more affordable price, which can be very useful for small businesses with limited marketing budgets.

The Bottom Line

Ultimately, the best influencer marketing platform for small businesses is one that provides you with a full range of features and tools for finding influencers who can maximize the performance of your influencer marketing campaigns. By using these features, you can not only speed up your search, but you can also rest assured that the influencer you choose to collaborate with can meet your expectations and launch a successful campaign for your small business.

Quick Guide: How to pick the Best Influencer Marketing Platform for your Business

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