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Influencer Marketing Business Plan

Influencer Marketing Influencer Marketing Business Plan

Build a Marketing Business Plan That Leans on Creators: Lessons from Logitech and Atlassian

It’s easier to get budget approval when you and your finance team can forecast the impact. That is... Read More
Influencer Marketing Influencer Marketing Business Plan

How to Build a Marketing Business Plan That Treats Influencers Like a Growth Channel (Like Google Does)

Most people searching “marketing business plan” are looking for a simple template: set some goals,... Read More
Influencer Marketing Influencer Marketing Business Plan

The Fenty Formula: What Rihanna’s Brand Taught Us About Building an Influencer Marketing Plan That Works

I’ve been a Rihanna fan since her “Pon de Replay” days (yep, from the very beginning). I even got... Read More