Influencer Campaigns

Influencer Marketing Influencer Campaigns

Creative Freedom in Influencer Campaigns: When to Step in And When to Step Back (Featuring Target’s Creator Collaborations)

Recently, I was witness to a social media backlash involving a major brand that was accused of... Read More

Influencer Marketing Influencer Campaigns

Best Practices for AI-Generated Content in Influencer Campaigns

I recently saw one of my favorite content creators using an AI app to create different Halloween... Read More

Influencer Campaigns SEO

Mastering Search Engine Optimization Content Writing for Influencer Campaigns

As an expecting mom, I’ve been researching baby carriers lately, which means I’m looking for honest... Read More

Influencer Marketing Influencer Campaigns

A Risk-Proof Vetting Process for Campaign Planners: How Rare Beauty Gets it Right

I’m a mom to a toddler, which means I mostly follow parenting influencers and educators like Miss... Read More

Influencer Marketing Influencer Campaigns

From Awareness to Order: Mapping the Buyer's Journey in Influencer Campaigns, the Taco Bell Way

If you’ve tried influencer marketing and it didn’t drive sales, this is for you. Read More

Influencer Marketing Influencer Campaigns

Implementing Workflow Automation in Influencer Campaigns

Between finding and vetting influencers, reaching out to them, and keeping track of their content,... Read More

Influencer Campaigns Influencer Casting Call

From Open Call to Perfect Fit: How Top Agencies Run Flawless Influencer Castings Calls

If you've ever scrambled to fill an influencer roster or had to fix a campaign derailed by the... Read More

Influencer Marketing Influencer Campaigns

Battle of the Brands: How Coca-Cola and Pepsi Use Influencer Marketing to Compete

When Brand Loyalty Meets Social Influence If you’ve ever worked in marketing — or heck, just walked... Read More

Influencer Marketing Influencer Campaigns

Dunkin’s Influencer Campaigns: What Brands Can Learn from its Strategies

How did a 70-year-old donut chain become the brand Gen Z waits in line to photograph? When Dunkin'... Read More