Influencity Blog

Influencer Marketing

Rhode Skin’s Community-First Approach: A Gen Z Masterclass in Social Media Engagement

I’ve seen a bunch of my Instagram mutuals sharing mirror selfies with the iconic iPhone cover... Read More

Digital Marketing Strategy Influencer Recruitment

Automating the Influencer Recruitment Workflow: From Brief to Shortlist

Influencer recruitment is where even well-planned campaigns lose the most time. The brief is barely... Read More

Influencer Marketing Influencer Marketing Tool

Top Influencer Management Tools for Negotiating, Tracking, and Paying Creators

Being a freelancer, I know the pain of juggling multiple tools and communication channels. Between... Read More

Influencer Marketing UGC

UGC Price: How to Price UGC Collaborations the Right Way

Brands are buying user-generated content (UGC) at scale because it performs. UGC converts for the... Read More

Digital Marketing Strategy Thanksgiving

Create a Content Feast: Hands-On Influencer Marketing Strategies, Trends and Campaign Ideas for Thanksgiving 2025

If you’re anything like the agencies and brands I speak with daily, you already know that ... Read More

Influencer Marketing Engagement

When Fake Engagement Derails a Campaign: Protecting Brands from Wasted Influencer Spend

A high-budget influencer campaign is only as strong as the credibility of its creators. When fake... Read More

Influencer Marketing Influencer Rate Card

The 2026 Influencer Rate Card: Updated Benchmarks for Every Platform

Every year, just like anyone else, I start off with a resolution, to work on my health, to learn... Read More

Digital Marketing Strategy Influencer Pricing

Decoding Influencer Pricing: An Agency's Guide to Fair Market Value in 2026

For years, we’ve often priced influencers based on follower count. It was simple, but it rarely... Read More