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8 min read | January 31, 2023

Influencer Tools to Overcome the Challenges of Influencer Marketing Management

Today’s post is a short guide on the most essential influencer marketing tools that you should be using in your business. These influencer tools will help you manage each stage of your influencer campaigns so that they are a success, and you get maximum return on your marketing investment. 

Looking for the right tools to enhance and scale up your influencer marketing  strategies? Download our guide on How to Pick the Best Influencer Marketing Platform and start professionalizing  your processes.

Influencer Tools: Definition

Influencer tools are platforms and applications that help you manage every aspect of your  influencer marketing campaigns. This includes tools for finding the right influencers for your brand and tools for building your influencer relationships. It also includes tools for managing the preparation and launch of your campaigns and tracking their performance. Plus, there are many handy tools on the market for reporting and social listening so that you can track the long-term impact of your sponsored posts.

All these tools provide you with a number of benefits. For one thing, they help to automate and streamline many of your processes, which saves you time that you can instead dedicate to more strategic matters. They also centralize your data and provide you with valuable insights so that you can ensure your campaigns are performing as they need to be. That way, you can make any necessary adjustments in real time, enhance campaign performance, and maximize your ROI. Without the right tools, you could significantly reduce your chances of launching a successful and effective campaign. 

Examples of Influencer Tools for Managing Your Campaigns

Here are 4 essential influencer tools that you need to include in your influencer marketing tech stack. All of these tools and features are included in Influencity’s comprehensive influencer marketing dashboard. This enables you to manage your campaigns end-to-end so that you can overcome potential challenges and maximize your ROI. 

Influencer Discovery Tools

Using the right influencer tools for finding suitable influencers for your campaigns can make a world of a difference. It can speed up your search, give you access to a wider pool of potential candidates, and provide you with the insights you need to find someone who aligns perfectly with the vision and values of your campaign

For example, with Influencity’s platform, you get access to a large influencer database to help you find the best possible match. What’s more, you can apply a combination of filters to help you find influencers with the right profiles and audience demographics. Once you’ve done that, you can analyze all their performance metrics and evaluate the quality of their audience. This makes it much easier to find someone who can meet your expectations and promote a highly engaging campaign that stimulates audience-brand affinity.


Campaign Management Influencer Tools 

Campaign management influencer tools help you manage your campaigns end-to-end. This helps you keep your finger on the pulse of each stage of your campaigns so that you can optimize your strategies and reach your performance objectives.

For example, with Influencity’s solution you can:

  • Personalize your processes and create workflows to carry out multiple campaigns at once.
  • Customize your workflows according to your campaign strategies.
  • Improve the way you communicate with your team throughout the duration of your campaign’s preparation and launch phases.
  • Obtain comprehensive oversight over the progress of your campaigns to determine if you are hitting all your benchmarks and objectives.
  • Keep up to date with all aspects of campaign management throughout the entire campaign timeline.

Performance Tracking & Forecasting Influencer Tools

Performance-tracking influencer tools help you monitor how successful your campaign is in real time. You can use these tools to access specific metrics and KPIs across all your social media accounts to determine if you are achieving the performance results you were hoping for and if an influencer is meeting your expectations. With the right reporting capabilities, these influencer tools can measure and quantify your results and provide you with a clear roadmap to success. 

For example, you can track the content that your influencer is posting to see how it is performing in terms of reach and engagement. You can also use social listening tools to see which hashtags and keywords are being used by social media users, and which topics are trending

Forecasting influencer tools use your data analytics to predict how your future campaigns might perform so that you can design strategies that will provide you with the best possible results in terms of performance and objectives.

Relationship Management Influencer Tools 

Relationship management influencer tools make it much easier for you to develop meaningful, ongoing relationships with your influencers. And this is essential because the more your influencer understands who you are and what your brand represents, the easier it will be for them to effectively communicate your key messages. It’s also the only way to ensure brand consistency which improves your perceived authenticity and helps your target audience trust and buy into your brand

For example, Influencity’s relationship management tool (IRM) provides you with an intuitive interface where you can centralize all your influencer data and build a detailed profile of everything relating to your collaboration. This includes an influencer’s contact details, their profile and market segmentation, their price historicals, and their campaign preferences. You can also keep a running log of all your interactions so that you know exactly what’s happening at all times. All these IRM influencer tools help you nurture a productive and long-term partnership with your collaborating influencers so that you can get consistently good results from all your campaigns.

Quick Guide: How to pick the Best Influencer Marketing Platform for your Business

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