How to Contact Influencers With Influencity

If you collaborate with influencers to promote your brand, or if you’re considering dipping your toe into this highly effective marketing strategy, then understanding how to contact influencers in the right way is crucial for ensuring the success of your  marketing campaigns. Proper contact helps you form valuable partnerships and sets the tone for future interactions.

In today’s post, we are going to share some tips, practical steps, and strategies to help you connect with influencers in the right way using Influencity’s influencer marketing platform.

The Benefits of Partnering With an Influencer

Before we jump into our tips, practical steps and strategies for contacting influencers through Influencity’s platform, let’s quickly review the benefits of collaborating with an influencer and launching an influencer marketing campaign to promote your brand.

Imagine you're a new skincare brand looking to make a splash in the market. Partnering with a popular beauty or lifestyle influencer who shares daily skincare routines and product reviews, helps you tap into their loyal following. When this influencer starts using and recommending your products, their followers, who trust their expertise and opinions, are likely to take notice. This enhances your brand's visibility while simultaneously establishing credibility and trust with potential customers.

Launching an influencer marketing campaign allows you to reach a targeted audience who are already interested in your product niche. Through authentic and engaging content created by influencers, you can drive traffic to your website, increase your social media engagement, and ultimately, boost your sales. Collaborating with influencers also provides valuable insights and feedback about your products, helping you refine your offerings and marketing strategies.

With these benefits in mind, let's explore how you can effectively contact and collaborate with influencers using Influencity’s platform to maximize your brand's potential.

• Expand audience reach: Influencers have dedicated followings, offering brands a direct pipeline to new, engaged audiences. Their endorsement expands your reach, bringing your products or services to the forefront of new market segments.
• Boost brand credibility: When influencers advocate for your brand, their endorsement serves as a potent trust signal to their followers. This enhances your brand's credibility and builds its authority in your industry.
• Diversify your content strategy: Influencers produce original, engaging content that can significantly enrich your marketing narrative. Their unique style and creativity offer fresh perspectives and content that resonates with broader audiences.
• Target specific markets with precision: Influencers cater to specific niches, which makes them ideal for targeted marketing campaigns. Their insight into audience preferences and behaviors can help you tailor your offerings to meet the exact needs of specific demographic groups.
• Drive sales: Finally, influencer endorsements can directly influence buying behaviors, driving sales upward. Their recommendations help convert their followers into your customers, often with a faster conversion rate than traditional marketing tactics.

However, to obtain all these benefits, you need to work with relevant and engaging influencers who align with your brand and whose audience matches your target demographic. You also need access to the right tools and platforms to maximize your marketing impact, especially when it comes to that all-important first impression. 

An influencer marketing platform like Influencity can streamline the entire process, from identifying and contacting the right influencers to managing and analyzing your campaigns. That way, you can focus on building strong relationships with influencers who can elevate your brand.

How to Contact Influencers With Influencity

Influencity is an invaluable tool for businesses looking to streamline their influencer marketing efforts. It simplifies the daunting task of contacting influencers one by one, offering a comprehensive platform where you can easily search for, analyze, and engage with potential influencers. From defining your ideal influencer profile to sending personalized outreach messages and managing ongoing relationships, our platform covers all bases.

In the following sections, we'll guide you on effectively contacting influencers through the Influencity platform, enabling you to build lasting partnerships that deliver tangible results.

Identify Your Influencer Criteria

Successful influencer collaborations begin with a clear understanding of the type of influencer that aligns with your brand's needs. Influencity allows users to set specific criteria, including niche, audience demographics, and engagement rates, to find the perfect match. 

This step is crucial as it ensures that the influencers you engage with have the potential to truly resonate with your target audience and enhance your brand’s message. Use Influencity’s detailed filtering tools to sift through thousands of profiles and select influencers who have the reach you need and align with your brand’s values and goals. This tailored approach reduces the risk of mismatched partnerships and sets the stage for more authentic and effective influencer collaborations.

Choosing the Right Influencer

Influencity’s advanced search options streamline the process of finding the right influencers for your campaigns. You can narrow down your search based on specific parameters like location, follower count, and engagement rate. 

This capability is particularly useful when you need to target influencers in a specific region or those who cater to a niche market. For example, if you’re looking to contact Instagram influencers, you can filter for those who predominantly use Instagram and have high engagement rates within your target market. This level of detail ensures that you are connecting with influencers who can have the most significant impact on your campaigns, improving both reach and conversion rates.

Initiate Communication with Selected Influencers

Now that you've identified the influencers you want to contact, it's time to initiate communication effectively. Here’s how to get started:

Step 1: Associate Influencers to Their Social Media Profiles

Next, link influencers to their social media profiles. By associating an influencer’s Instagram, TikTok, or YouTube accounts, you can consolidate all the relevant information in one place. This will also pull any public email addresses associated with these accounts into the influencer’s page on your Influencity Relationship Management (IRM) system.

Once you’ve linked an influencer’s social media accounts, their profile in your IRM will display comprehensive details. Public email addresses will appear on the left side of the page. To initiate contact, click the "Emails" tab at the top.

If an influencer does not have a public email address listed, you can still contact them through their social media accounts. Use the icon next to their handle in the IRM to open their social media profile in another tab, or search for their contact information on other platforms like Facebook or LinkedIn. Once you obtain a private email or phone number, you can add these details to their IRM profile by clicking the pencil icon on their page.

Step 2: Integrate Your Email

The first step is to integrate your email with the Influencity platform. This allows you to send and receive emails directly through Influencity, making communication effortless and organized.

If you integrate your email to the Influencity platform, all messages exchanged with this influencer will be visible to other authorized brand users. This is a common feature of any Customer Relationship Management (CRM) tool and helps keep all users up to date on communications.

Step 3: Send Emails from Influencity

You can now send emails to influencers directly from the Influencity platform, which will appear as if they are coming from your normal inbox. This functionality keeps all communications centralized, making it easy to track conversations and manage multiple brand users’ interactions.

Influencity's Outreach tab, enables enables you to efficiently send mass emails to multiple influencers simultaneously. Crafting personalized invitations is the best approach when it comes to influencer outreach. 

Influencity streamlines the influencer outreach process by allowing you to create customizable email templates with personalized tokens. This feature enables you to send personalized messages to multiple influencers simultaneously, without the need to manually write each email. Inserting tokens such as the influencer’s name, social media handle, or other specific details, you can ensure that each email feels unique and tailored to the recipient. This efficient approach saves time and effort while maintaining a personalized touch, making it easier to reach out to as many influencers as you need for your campaign.

When you compose your messages, make sure you highlight specific reasons why a partnership would be beneficial for both parties. Include details about your brand, the goals of your campaign, and what you admire about their work. This personalized approach increases the likelihood of a positive response and helps you start the relationship on a note of mutual respect and appreciation.

Manage Campaigns and Relationships

The Outreach function in Influencity's Communication product includes a powerful tool for analyzing the metrics and performance of your outreach campaigns. This feature provides valuable insights into key aspects such as open rates, click rates, and response rates.

Tracking these metrics provides data-driven insights, enabling you to determine the most effective communication strategies for your campaigns. This analysis allows you to fine-tune your outreach efforts, resulting in more effective and efficient influencer engagement. 

Conclusion

Using Influencity to contact influencers allows you to streamline your influencer marketing efforts, from identifying the right influencers to personalized outreach and campaign management, ensuring more effective and successful collaborations that enhance your brand’s reach, credibility, and sales.