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9 min read | April 12, 2023

How Campaign Management Software Streamlines Your Influencer Marketing Efforts

In today’s post, we are going to explore the benefits of using campaign management software for your influencer marketing campaigns. We will discuss how this solution can help you enhance your influencer relationships, streamline communication, and simplify your processes for campaign tracking and analysis.

What Is Campaign Management Software?

Campaign management software is a digital solution that you can use to manage your influencer marketing campaigns. Software often includes tools for finding and vetting influencers, developing relationships, launching and managing campaigns, and tracking performance analytics

Using a campaign management software solution can help you streamline and automate these processes. This saves you valuable time that you can instead dedicate to more strategic aspects of your campaigns. A reliable platform can also greatly reduce the risk of human error, and provide you with access to data-driven insights that you can use to improve the performance of your campaigns.

Looking for the right tools to enhance and scale up your influencer marketing  strategies? Download our guide on How to Pick the Best Influencer Marketing Platform and start professionalizing  your processes.

Benefits of Campaign Management Software

Aside from saving you valuable time, the biggest benefit of campaign management software is that it enhances your influencer marketing efforts. You can use it to manage your influencer relationships, streamline communications, and simplify your workflows for campaign tracking and analysis.

Let’s take a look at these benefits in a bit more detail.

Improves Influencer Relationships

The best campaign management tools include features for managing your influencer relationships. This includes finding the best influencers for your campaigns and vetting their KPIs and audience quality. It also includes features for accessing information about influencers that help you get to know them better, such as specific skills, marketing styles, content formats, and interests. The more you can find out about an influencer from the start, the easier it will be to understand who they are and how they can help you. Moreover, the more an influencer gets to know your business in return, the easier it will be for them to understand and promote your brand.

For example, Influencity’s campaign management software includes influencer relationship management tools that you can use to develop your partnerships. This includes tools for researching an influencer’s market segmentations and performance metrics, making contact, negotiating contracts, preparing and launching campaigns, and sharing feedback. In addition, you can also create a page for each influencer within your IRM and associate this influencer’s various social media profiles. This way, if you engage in a long-term collaboration accross channels, you have access to all their performance metrics as well as any notes, email exchanges, or prices you’ve added along the way. 

Streamlines Communication

Campaign management software can help you streamline your communication channels. You get access to tools and features that make it easier to deliver unified communications across all your marketing channels. That way, you can share the same key messages across all social media platforms throughout your campaign, which is essential for building a consistent brand image and voice. These tools also help your teams work more efficiently so that everyone is aware of each communication between your brand and your influencers

Simplifies Campaign Measurement and Analysis

Many campaign management software platforms include tools for campaign measurement and analysis. These tools give you access to real-time campaign KPIs including audience reached, engagement, total earned media value, cost metrics and others. Some solutions also include tools for accessing audience insights so that you can understand who you’ve impacted and how you’ve impacted them.

The more performance insights like these that you can access through your campaign management software, the easier it will be to make data-driven strategic decisions relating to both the performance of your current campaigns and the success of your future collaborations. This, ultimately, is the key to optimizing the ROI of your influencer marketing campaigns

Using An End-To-End Solution

Some types of marketing campaign software solutions focus more on finding and communicating with influencers, and others are more geared towards campaign data and analytics. However, without a doubt, you will benefit the most by using an end-to-end solution. This type of campaign management software helps you manage each stage of your campaigns, from start to finish. That way, you can easily consolidate all your data and get maximum insights into campaign performance and ROI.

For example, with Influencity, you get access to a range of features for managing each stage of your campaigns, from pre-launch right through to performance feedback and analysis. 

With our end-to-end campaign management software, you can:

  • Access search engines and databases so that you can find the best influencers for your brand. 
  • Use a range of search filters to segment your influencer searches.
  • Communicate directly with influencers through the platform and build solid relationships.
  • Create profiles for each influencer and organize these profiles into lists to estimate how they would perform together. You can then align these lists with your campaign management tools. 
  • View detailed campaign performance metrics in real-time. 
  • Access a calendar from the campaign overview page that displays all active campaigns and pending tasks
  • Update campaign statuses at the click of a button and share these updates with your team. 
  • Create campaign briefs so that your team has access to all the data they need to build and launch successful campaigns.
  • Consolidate an entire campaign workflow into a comprehensive campaign management software interface.

Quick Guide: How to pick the Best Influencer Marketing Platform for your Business

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