How to Choose the Right Email Sequence Software for Your Influencer Campaigns

Running an influencer marketing campaign can feel like a full-time job. Between finding the right influencers, sending personalized outreach messages, following up, and managing responses, it’s easy to get overwhelmed. Luckily, email sequence software can simplify this entire process, helping you stay organized and efficient.

The question is, with so many options out there, how do you know which one is the right fit for your needs? In this guide, we’ll walk through everything you need to know to choose the best email sequence software for your influencer campaigns. Plus, we’ll give you a sneak peek at a new feature from Influencity that’s about to make your outreach game even stronger.

What is Email Sequence Software, and Why Does It Matter?

Before we dive into the details, let’s talk about what email sequence software actually is. At its core, it’s a tool that automates the process of sending a series of emails to your recipients over time. These emails are triggered by specific actions (or inactions), ensuring that your communication stays relevant and timely.

In influencer marketing, this is a game-changer. Instead of manually following up with dozens or even hundreds of influencers, email sequence software allows you to automate the process. You can schedule a series of emails to go out at just the right time, depending on whether the influencer has responded or not. This keeps your outreach consistent and professional without eating up hours of your day, which is especially helpful when managing campaigns across multiple platforms or using an AI affiliate marketing strategy to expand your reach.

Key Features to Look for in Email Sequence Software

Not all email sequence tools are created equal. To find the best one for your influencer campaigns, you’ll need to evaluate what each platform offers. Here are the top features to consider:

• Customization and personalization options. Influencers can spot a generic email from a mile away, so personalization is key. Look for software that allows you to customize templates and add personal touches to your messages easily. You should be able to include dynamic fields like the influencer’s name or social media handle.
• Automated follow-ups. A good email sequence tool lets you set up automatic follow-ups based on whether or not the recipient has replied. For example, if an influencer doesn’t respond to your first email, the system should automatically send a second one after a set period of time. 
• Ease of use. You shouldn’t need a degree in tech to use the software. Look for tools with an intuitive interface that makes setting up sequences quick and painless. Drag-and-drop builders or pre-made templates are always a plus.
• Integration capabilities. Your email sequence software should play nicely with the other tools in your marketing stack. Integration with platforms like CRMs, influencer management systems, or even Google Workspace can save you a ton of time and headaches.
• Analytics and reporting. Knowing what works and what doesn’t is critical for improving your campaigns. Look for tools that provide clear analytics on KPI goals like open rates, response rates, and click-through rates.
• Pricing. Budget is always a factor, especially for smaller teams. Many tools offer tiered pricing based on the features you need, so make sure you’re not overpaying for features you won’t use.

Examples of Top Email Sequence Tools

There are a lot of options out there, and the right one for you will depend on your specific needs. Here are some popular tools to consider:

• Influencity: Known for its cutting-edge influencer marketing capabilities, Influencity is taking outreach to the next level with its new email sequence feature. Perfect for managing influencer outreach, this tool lets you create sequences of emails that automatically adapt based on recipient interactions—or lack of response. Designed to save time while keeping your communication relevant and professional, the tool is also intuitive and packed with personalization tokens, allowing you to tailor your messages for each influencer effortlessly. Plus, you can conveniently add influencers to outreach campaigns directly from our CRM tool, streamlining your workflow and ensuring all your influencer management needs are in one place.
• Mailshake: Mailshake is great for basic outreach campaigns. It offers good automation and personalization tools, but it’s really more geared toward cold emails than influencer-specific workflows. If you need deeper integrations or influencer-focused features, it doesn’t quite deliver.
• HubSpot: HubSpot is a powerful platform that does just about everything: email marketing, CRM, automation, you name it. But it’s on the pricier side and can be a bit overwhelming if your main focus is influencer outreach. You might find yourself paying for features you don’t actually use.
• Woodpecker: Woodpecker works well for simple cold email campaigns, especially for smaller teams. However, it’s not built with influencers in mind, so you’ll miss out on specialized features like sequence stopping when someone responds or built-in search tools.
• ActiveCampaign: ActiveCampaign is known for its advanced automation, but that level of complexity can feel like overkill if you’re just managing influencer campaigns. It’s great for broader marketing efforts, but it’s not as tailored to influencer outreach as Influencity.

Influencity’s New Email Sequence Feature: What Makes It a Game-Changer?

Let’s face it, managing influencer outreach can be a headache. Between finding the right people, crafting personalized messages, and keeping track of who responded (and who didn’t), it’s easy to get overwhelmed. That’s where Influencity’s new email sequence feature steps in, and honestly, it’s a lifesaver for anyone running influencer or affiliate campaigns.

Here’s what makes it stand out.

Automation That Feels Human

Nobody likes getting spammy, repetitive emails. Influencity gets that, so our new feature is built to keep things professional and personal. You can set up a sequence of emails, such as a follow-up message two days after the first one if someone doesn’t respond. The best part? The sequence stops as soon as the influencer replies. This way, you’re not annoying them with unnecessary emails, and it feels like there’s a real person behind the conversation.

Everything in One Place

If you’re already using Influencity’s influencer search tool, this new feature makes things ridiculously simple. You can find influencers, analyze their profiles, and start outreach all within the same platform. No jumping between tools or messy spreadsheets. It’s a streamlined process that saves time and keeps everything organized.

Perfect for Both Influencer and Affiliate Marketing

This feature isn’t just for influencer campaigns: it’s also perfect if you’re working on an affiliate marketing platform. Whether you’re pitching partnerships or managing affiliate collaborations, Influencity lets you handle everything under one roof. It’s especially handy for campaigns that overlap between influencers and affiliates, so you don’t have to track things in separate tools.

Customizable Templates Without the Hassle

Templates are great, but they can feel limiting when you want something unique for a specific campaign. Influencity’s email sequences let you use existing templates or write a one-off email just for that sequence. It’s super flexible, which is perfect for campaigns where you need a more personal touch.

Smarter Follow-Ups, Better Results

Timing matters in outreach, and Influencity makes it easy to get it right. You decide how many emails to send and how far apart they should be. For example, you can set up a follow-up two days after the first email and a final reminder three days later if there’s still no response. It’s all about keeping your outreach consistent without being pushy.

Built for Marketers, Not Just Emailers

Unlike some tools that are trying to do a bit of everything, Influencity focuses on what influencer and affiliate marketers actually need. It’s easy to use, designed to save time, and helps you hit your goals without getting bogged down in complicated features or confusing dashboards.