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Jackie Zote

Jacqueline Zote is a freelance writer and content producer who specializes in putting together in-depth guides and articles on all things related to digital marketing. As a social media native who’s chronically online, she uses her expertise and experiences to tap into the pulse of social media and influencer marketing. Deeply passionate about words, she strategically weaves them together to create content that speaks to the audience. She’s a regular contributor to industry blogs. Jacqueline also writes fiction and her short stories have been featured in anthologies by Harper-Collins and Zubaan Publishers.

Influencer Marketing Influencer Talent Agency

How European Influencer Talent Agencies Help Micro-Influencers Land Big-Brand Collaborations

During the early days of Instagram influencer marketing, I was a huge fan of the fashion creator,... Read More
Technology & Innovation Influencer Payment Solutions

Implementing Influencer Payment Solutions for Timely Compensation

From influencers to 9-5 workers to business owners, no one wants to deal with late payments. As a... Read More
Influencer Marketing Influencer Campaigns

Implementing Workflow Automation in Influencer Campaigns

Between finding and vetting influencers, reaching out to them, and keeping track of their content,... Read More
Influencer Marketing Creative Direction

Apple-Level Aesthetic: Defining Influencer Creative Direction Without Diluting Your Brand

Sleek, minimalist, and emotionally resonant – Apple’s visual identity is instantly recognizable.... Read More
Influencer Marketing Influencer Marketing Business Plan

The Fenty Formula: What Rihanna’s Brand Taught Us About Building an Influencer Marketing Plan That Works

I’ve been a Rihanna fan since her “Pon de Replay” days (yep, from the very beginning). I even got... Read More
Influencer Marketing Content Brand Guidelines

Content Brand Guidelines: How to Align Influencer Content with Your Brand Identity

Have you ever come across a piece of influencer content that would blend in perfectly with the... Read More
Social Listening Agency Reporting

Agency Reporting: How to Showcase Influencer Marketing ROI to Clients

I’ve seen influencer marketing reports where agencies only report on vanity metrics like reach,... Read More
Social Listening Tracking

Top 5 Influencer Marketing Tracking Mistakes (And How to Fix Them)

In my eight years of writing for the influencer marketing industry, marketers have been... Read More
Social Media Engagement Rate Social Media Reach

Engagement Rate vs. Reach: Which Metric Matters More?

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