B2B Influencer Marketing

What Is B2B Influencer Marketing And How To Know If It Will Work For You

The concept of an influencer is, by now, very well-known. What started off as a novel approach in... Read More

Essential Influencer Metrics: Follower Quality

At a glance, an influencer with a high number of followers may appear promising, but what if 90%... Read More

How is ROI measured in influencer marketing?

One of the most important ratios to measure in influencer marketing campaigns is the ROI, “Return... Read More

5 keys to success in Influencer Marketing

Think you know everything about Influencer Marketing (IM)? The answer is no. The sector is... Read More

How to use Instagram to grow your brand with Influencers- Influencity

When we say “Daniel Wellington” (DW), the first thing that probably pops into your head, apart... Read More

6 Main objectives of a campaign with influencers

Albert Einstein once said, “If you want different results, do not do the same things.” And he... Read More

Social Reach vs Engagement: Which is Better?

Shares, likes, retweets, clicks, comments, views, followers… the list goes on and on. Does it feel... Read More

Eat your APIs!

In a company as technological as ours, innovation rules the roost. You may be working on something... Read More

5 common errors in Influencer Marketing campaigns - Influencity

As most of us already know, Influencer Marketing is far from being just a passing trend. It’s... Read More