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Cam Khaski Graglia

Cam Khaski Graglia is the Content Manager at Influencity, where she blends creativity, strategy, and storytelling to craft impactful content. A passionate researcher and lifelong book lover, she thrives on exploring new narratives and shaping engaging brand messaging. Beyond content strategies, briefs, and articles, she also shares her expertise as a university lecturer, bringing her knowledge of digital marketing and storytelling to the next generation of professionals. Whether she's analyzing industry trends or diving into a new book, Cam is always eager to learn and push the boundaries of content creation.

Digital Marketing Strategy Influencer Recruitment

Better Briefs, Smarter Picks: How Scorecards Help Influencer Agencies Build High-Impact Influencer Rosters

As someone who’s continuously building and managing influencer campaigns, I can confidently say... Read More
Influencer Marketing Agency Influencer Marketing

Kitchen Icon and Content Queen: What Martha Stewart Can Teach Us About Influencer Marketing

Before the term influencer had a business model, Martha Stewart was the model. She did more than... Read More
Influencer Marketing Content Strategy

Coca-Cola’s Influencer Marketing Strategy: What Agencies Can Learn from a Global Icon

Coca-Cola is one of the world's most recognized brands, and influencer marketing has become a key... Read More
Influencer Campaigns Influencer Casting Call

From Open Call to Perfect Fit: How Top Agencies Run Flawless Influencer Castings Calls

If you've ever scrambled to fill an influencer roster or had to fix a campaign derailed by the... Read More
Social Media News Instagram News

Instagram News: Partnering Directly with Schools and Teachers to Address Bullying

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Influencer Marketing Influencer Campaigns

Battle of the Brands: How Coca-Cola and Pepsi Use Influencer Marketing to Compete

When Brand Loyalty Meets Social Influence If you’ve ever worked in marketing — or heck, just walked... Read More
Editorial Creators

Industry Voices Editorial: Getting Inside the Creator Mindset – A Conversation with Colin Rocker

At Influencity, we believe that powerful influencer marketing doesn’t start with tools or data, it... Read More
Social Media News TikTok

TikTok News: Cracking the Code of Brand Chemistry on TikTok

If there’s one thing that stood out to me in TikTok’s “What’s Next 2025” report, it’s how ... Read More