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15 min read | October 22, 2022

5 Types of Marketing Campaign Software You Can't Live Without

Most marketing these days is done online. You can market your brand on social media, publish posts through a corporate blog, and run email campaigns, amongst other strategies. You can also collaborate with an influencer to give your campaigns a boost and expand the reach of your brand. However, to do any of this effectively, you need to use the right marketing campaign software. You also need to use the right tools and applications to analyze your campaigns effectively so that you know how well they are performing and what adjustments you need to make.

There are different types of marketing platforms out there, all offering different features and functionalities. But how do you know which ones will work best and help you implement an effective strategy?

Let’s take a look at 5 types of marketing campaign software solutions that you can’t live without.

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What is Marketing Campaign Software?

Marketing campaign software is any tool or application that helps you create, manage, and launch your marketing campaigns. This includes software for automating emails and social media posts, content management applications, influencer marketing platforms, and customer relationship management software, amongst others. The term also covers any software that you can use to track and analyze your campaign metrics so that you can monitor how they are performing and make adjustments where necessary. 

Essentially, marketing campaign software is any digital solution that helps you launch your online campaigns in order to (hopefully) create interest in your brand. The ultimate aim of all solutions is to help you generate and nurture leads so that you can build your reputation and grow your business.

Why Investing in Marketing Campaign Software Makes Your Life Easier

Investing in marketing campaign software has a number of direct benefits. For one thing, the right solutions can automate and streamline every stage of your marketing campaign lifecycle, from campaign creation and launch, right through to performance results and analytics. And this saves you valuable time that you can dedicate to more strategic business matters instead. Plus, if you choose an efficient system, it greatly reduces the risk of human error, such as forgetting to post a prepared Tweet or sending out a newsletter to the wrong mailing list.

These days, most companies use marketing campaign software in one capacity or another. This is mainly because, aside from making your life easier, technology can provide you with better insights into the complexities of modern digital advertising. You can use tools to explore new campaign formats and channels, build online communities, and tailor the experience that every potential customer has with your brand. And all this is vital for building a solid and consistent reputation.

Top 5 Types of Marketing Campaign Software

As we have already mentioned, there are infinite types of marketing campaign software solutions currently on the market. Most brands rely on a combination of several digital marketing tools.

In the following sections, we are going to highlight the top 5 types of marketing campaign software that you should be using for your online campaigns.

Social Media Marketing Software

Social media marketing campaign software, as you can probably guess from its name, is any type of application that helps you manage your social media campaigns. Software can be platform-specific, such as WhatsApp’s marketing software, or sold as an all-in-one solution where you can automate and centralize all your social media posts.

Software often includes features for scheduling and automating posts, promoting targeted ads, nurturing leads in real-time, and tools for analytics and reporting.

Content Marketing Software

Content marketing campaign software can be used for various formats of content. This might include blog posts, emails, long-form articles, infographics, e-books, press releases and whitepapers, to name a few.

The software helps you optimize your content and create more efficient content creation processes. For example, you can brainstorm ideas, design visual content, review and proofread written content, and organize any complementary marketing materials for each of your content campaigns. Many solutions also include tools for optimizing your SEO so that you can improve your search engine rank and reach a larger audience.

Influencer Marketing Software

Influencer marketing campaign software is a vital tool if you are working with influencers, whether you are an agency or an independent brand. The right influencer software can help you manage your influencer campaigns, monitor your metrics, and build solid relationships with your chosen influencers. And if you haven’t found an influencer to collaborate with yet, an influencer marketing platform can help you with that, too! You’ll get access to all the influencer marketing tools you need to find and research suitable influencers for your brand, share your campaign briefs, communicate regularly with them, and record the performance of your influencer campaigns.

Customer Relationship Management Software

Customer relationship management (CRM) software is focused on building solid connections with your customer base. You can use it to store and retrieve customer leads, interact with past, present, and potential future customers, follow up on interactions, and streamline all your customer touchpoints so that consumers get the best possible experience when they contact your brand. You can also access valuable metrics to help you get to know your target market better and improve your customer service levels.

Now you can even take your marketing efforts to the next level with Influencer Relationship Management (IRM) tools which allow you to connect and grow your relationship with the influencers in your campaigns. 

Marketing Analytics Software

The final type of marketing campaign software that you can’t afford to live without is marketing analytics software. These are applications that you use to monitor, track, and analyze the performance of your entire marketing funnel. You can create a dashboard of key metrics collected from all your marketing platforms and channels and track your KPIs in real-time. And that way, you can make adjustments to your campaigns when needed and boost the overall ROI of your marketing efforts.

Quick Guide: How to pick the Best Influencer Marketing Platform for your Business

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