18 min read
| October 3, 2022
Influencer marketing is a great marketing strategy for promoting your products and building your brand. The right influencer can help you reach a bigger audience and establish credibility in an often-saturated market. YouTube is a particularly effective platform for this as it targets every stage of the sales funnel. You can use it to create direct response ads that boost your visual brand and educate consumers about your product. However, it’s important to find YouTube influencers that are a good match so that you reach the right audience, generate meaningful leads, and drive consistent conversions.
Let’s take a look at how you can find YouTube influencers that are the best fit for your brand and product.
Why Should You Work with YouTube Influencers?
So, what makes YouTube so special?
For one thing, video content marketing is king right now. Video is a powerful format that helps you develop a level of authenticity that enables you to catch the attention of consumers and influence purchase decisions. And YouTube has over 2.6 billion monthly active users, which makes it pretty much the most effective platform for this. If you find YouTube influencers with established reputations and loyal followings, it can help you reach and engage a huge pool of potential customers.
A YouTube influencer can help you create appealing content that expresses the personality and authenticity of your brand. This in turn helps you build credibility as the influencer’s reputation provides your brand with a degree of social proof. If an influencer believes in you, then their followers will believe in your too.
Whether you opt for product reviews, short-form videos, or live streams, collaborating with a YouTube influencer can help you build deeper connections with your target market. And because YouTube influencers tend to be more professional in terms of media creation skills, and there are more video editing features available on the app (compared to TikTok influencer marketing where video creators are more likely to be amateurs with access to fewer editing tools), they often generate higher view counts and engagement levels. And this is vital for creating an effective influencer marketing campaign and driving traffic to your own brand’s landing site.
But with so many profiles out there, how can you find YouTube influencers that are the right fit for your brand?
Let’s take a look.
How Can You Find Effective YouTube Influencers?
There are a number of strategies you can use to find YouTube influencers. The most effective are usually the simplest. For example, you can start with a Google search, or filter through potential influencer profiles directly on the YouTube app using relevant hashtags. You can also use an automated influencer platform like Influencity to speed up your search and help you find YouTube influencers that would work well with the specific values and personality of your brand.
Let’s take a look at these 3 strategies in a bit more detail.
Google Search
A simple Google search can be a great place to start. The search engine is a leader in its field because it uses a variety of complex algorithms that effectively interpret search intent and find the most accurate and relevant search results.
To find YouTube influencers on Google, simply enter your industry keywords into the search bar together with “YouTuber” and scroll through the search results. Make sure you’re specific with your keywords. Then look out for any articles talking about the best YouTube influencers in your industry (but don’t limit yourself to macro-influencers, especially if you are targeting a niche market). Check out the video tab to get a better feel for the content that the influencers create.
YouTube Search with Hashtags
The YouTube platform itself is another great tool to help you find YouTube influencers suited to your brand. Again, simply enter your industry keywords into the search bar together with “influencers/experts” and check out the top results.
Using the right hashtags can help you filter your results too, as many YouTube creators include key hashtags in their video titles and descriptions. Then just scroll through the results and look out for any influencers whose content aligns with your brand.
Use an Automated Platform
The easiest and most effective way to find YouTube influencers is to use an automated platform to do the hard work for you. That way, you can use a search engine that saves you hours of searching and vetting.
For example, with Influencity’s platform you can use a combination of filters to help you find YouTube influencers with the right following. Not only can you filter influencers by their KPIs and interests, you can also filter them by the demographics and interests of their audiences. Plus, our comprehensive influencer analyses provide you with a wealth of valuable data that go beyond the so-called “vanity metrics” like followers, likes, and video views. That way, you can find YouTube influencers that suit your brand’s needs, vision, and objectives and create highly engaging campaigns that help you stimulate audience-brand affinity.
