Upfluence vs Influencity: Comparison 2026

Upfluence vs Influencity: Comparison

Influencity and Upfluence both cover most of the influencer marketing lifecycle. The difference is where each goes deepest. Upfluence excels at ecommerce and affiliate-led programmes. Influencity offers a larger discovery database and extends into native social media management, broader Social Listening, campaign forecasting and client-facing proposals.

Category	Influencity	Upfluence*
Creator/Influencer Discovery	No creator opt-in required & AI assistant semantic search	Opt-in (requires creators to authenticate accounts to unlock audience stats)
Creator Database Size	350M+ public creator profiles	Between 12M and 14M
Chrome Extension	Yes	Yes
Creator Sales Attribution	Shopify sales and coupon codes creator attribution	Ecommerce sales, affiliate links, and promo codes attribution
Audience Overlap Analysis	Yes	Restricted to its enterprise plan
Social Listening	Dedicated Monitoring product across social media & the wider web	Tracks trends and conversations across Instagram & TikTok
Competitor & Market Intelligence	Competitor, sentiment, trend and market analysis	Brand mentions and performance metrics
Unified Social Inbox for Owned Channels	Yes	No
AI Assistant Email Writing	Yes	Yes
Email Sequences	Yes	Available on Scale Creator Programs and Autopilot
Inbound Creator Recruitment	Native Casting Calls with public campaign links	Recruitment Pages + Creator Marketplace
Campaign Forecasting	Yes	No
Creator Vetting Proposals	Yes	No
Ecommerce Integrations	Shopify	Shopify, WooCommerce, Magento, BigCommerce and Amazon
Owned Social Media Publishing	In-built Social Hub	Via Hootsuite integration
Pricing: Transparency	Public pricing from $198/month, or $158/month with annual billing	No public prices available (custom quote)
Pricing: Billing Flexibility	Monthly or annual	Restrictive 12-month minimum contract
Pricing: Savings/Discounts	20% lower effective monthly cost when paid yearly	Not publicly disclosed

*Sources: Based on publicly available information from Upfluence's official website, product documentation, pricing pages, Help Center, G2 and Influencity's public documentation. Features and capabilities may change over time.
Methodology: We compare publicly available features, product documentation, pricing information and verifiable capabilities across both platforms.
Last reviewed: September 2026

Creator Marketing and Owned Social, One Platform

Manage All Your Social Media

Once a creator campaign starts driving attention toward your own brand channels, your team still needs to publish content, monitor engagement, respond to messages and comments, analyze performance and understand the wider conversation happening around your brand. Influencity's Social Hub brings content planning, publishing, analytics, paid social monitoring and a unified social inbox into the same platform as your influencer campaigns.

Everything moves with you

Creators, lists, campaigns, and historical data are migrated with minimal disruption.

Nothing gets left behind

We carefully validate your data before launch to ensure a smooth transition and campaign continuity.

Support every step of the way

Our CSM team guides you through onboarding, setup, and training so you can start seeing value immediately.

Is Influencity a Good Alternative to Upfluence?

Yes. Influencity is a strong Upfluence alternative for brands and agencies that want deeper influencer marketing capabilities beyond ecommerce and affiliate activation. Influencity adds a 350M+ creator database, campaign forecasting, creator-vetting proposals, audience-overlap analysis, built-in Casting Calls and broader pre-campaign planning tools. Social Media Management and Social Listening are valuable extras, but the main difference is the depth of Influencity’s influencer-specific workflow.

When Should You Choose Upfluence?

Choose Upfluence if your influencer programme is closely connected to ecommerce, affiliate marketing and creator-driven revenue. The platform has particularly strong integrations with Shopify, WooCommerce, Magento, BigCommerce and Amazon. For ecommerce brands running large, always-on creator and affiliate programmes across several commerce platforms, that depth can make Upfluence the better fit.

When Should You Choose Influencity?

Choose Influencity when you need deeper influencer marketing capabilities across the full campaign lifecycle. It is especially well suited to brands, agencies and international teams that need advanced creator discovery and analysis, brand safety and vetting, automated outreach, built-in recruitment, roster approvals, campaign forecasting, seeding, payments, cross-platform audience overlap, and detailed performance analytics. Influencity then extends that workflow with Social Listening and owned Social Media Management when you need to connect influencer activity with the wider marketing ecosystem.

What is the main difference between Upfluence and Influencity?

The main difference is product emphasis.

Upfluence is particularly strong in ecommerce and affiliate creator programmes, with integrations across Shopify, WooCommerce, Magento, BigCommerce and Amazon.

Influencity is better suited to teams that need deeper influencer marketing capabilities across the full campaign lifecycle. It combines large-scale creator discovery with advanced analysis and vetting, brand safety, automated outreach, built-in recruitment, roster approvals, campaign forecasting, seeding, payments, cross-platform audience overlap, and detailed performance analytics.

It then extends that workflow with native Social Media Management, broader Social Listening, and competitive intelligence when needed.

Is Influencity a good alternative to Upfluence?

Yes. Influencity is a strong Upfluence alternative for teams that need deeper influencer marketing capabilities across the full campaign lifecycle.

It combines creator discovery with advanced creator analysis and vetting, brand safety, IRM, automated outreach, built-in recruitment, roster approvals, campaign forecasting, campaign management, seeding, payments, cross-platform audience overlap, and detailed performance reporting.

It then extends those influencer workflows with native Social Media Management, competitive intelligence, and broader Social Listening when teams need to connect influencer activity with the wider marketing ecosystem.

Which is better for influencer marketing, Upfluence or Influencity?

It depends on your influencer marketing model.

Choose Influencity your influencer marketing strategy goes beyond affiliate or gifting. Influencity is the better choice if global creator discovery, campaign planning, agency/client collaboration, owned social media and broader market intelligence are more important to your workflow.

Choose Upfluence if ecommerce revenue, affiliate programmes and integrations across multiple commerce platforms are your highest priorities.

Which platform has the larger creator database?

Influencity has the larger publicly documented creator database.

Influencity provides access to 350M+ creator profiles, while Upfluence currently advertises 14M+ creator profiles.

Database size should not be the only deciding factor. Influencity gives marketers a considerably larger universe from which to build campaigns.

Can I switch from Upfluence to Influencity?

Yes. Influencity's CSM team helps brands and agencies migrate their creator lists, campaigns, and workflows, making it easy to transition from other influencer marketing platforms while minimizing disruption to ongoing campaigns.

Does Influencity also offer social listening?

Yes. While Upfluence's Scale Creator Programs and Autopilot are the only plans that currently include a Social Listening Stream, Influencity provides a broader dedicated Monitoring product.

Influencity's social listening tools also cover sentiment, emotion, competitor analysis, trends, brand reputation and conversations across social networks, news, blogs, forums and other web sources.

How does Upfluence pricing compare with Influencity?

Upfluence follows an enterprise-style pricing model rather than publishing standard self-serve plans. Pricing is tailored to the size and complexity of the programme, with costs typically influenced by factors such as selected modules, team requirements, and campaign volume.

This approach can work well for larger organisations with substantial influencer marketing budgets and more complex procurement needs. However, it can be less accessible for smaller teams or businesses that want predictable pricing and the flexibility to start without a long-term commitment. Upfluence also requires a minimum 12-month contract, with trials typically arranged after an initial sales call.

Influencity pricing offers transparent plans with both monthly and annual options, giving teams more flexibility:

Discover: $198/month or $1,900/year — about $158/month annually.
Professional: $398/month or $3,816/year — about $318/month annually.
Business: $1,398/month or $13,420/year — about $1,118/month annually.
Enterprise: Custom pricing.

Annual billing reduces Influencity’s effective monthly cost by 20%, while monthly plans let teams avoid a long-term commitment.

Every plan is purpose-built for influencer marketing, giving brands, agencies, and e-commerce businesses access to creator discovery, audience analytics, campaign management, reporting, and scalable workflows from a single platform.