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You Wanted an Agile Creator Platform & They Sold You a Traditional PR Suite

Why should your creator campaigns pay the Suite Tax for broadcast tracking, print clippings, and a journalist database? Meltwater’s influencer workflows are buried inside a massive, 8-product enterprise communications ecosystem.

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Influencity is Engineered for Performance-Driven Marketers & Setup Takes 2 minutes, Not 2 Months

Influencity eliminates the corporate bloat. We consolidate influencer discovery, deep audience analytics, Trello-style campaign pipelines, and organic social scheduling into one high-velocity, creator-first workspace.

Open Search vs. Curated Networks

Meltwater approaches creator marketing through its acquired Klear module, which functions as a closed, curated database of roughly 30 million creator profiles. but Influencity is built on an open-web indexing architecture.

icon-buble-turquoise-post-itNo Creator Opt-In Required

Access +30 advanced creator and audience metrics instantly without forcing creators to authenticate their social profiles or join a proprietary network.

icon-buble-turquosie-folder-open-imageHyper-Local Vetting
icon-buble-turquoise-user-circle-sniperPredictive Search Control
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Stop Paying to Reach the Same Audience Twice

Eliminate Duplicate Audiences with Overlap Analysis

Influencity's proprietary Audience Overlap Analysis uncovers shared followers across your creator shortlist, helping you build a truly diversified lineup and get more unique reach from every dollar you spend. Meltwater helps you build creator lists and that's all.

All Your Social Media in One Central Hub

Streamline your workflow: Manage, monitor, and optimize your social media presence with our all-in-one solution.

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Shopify Seeding vs. Fragmented E-Commerce Logistics

Turn Creator Seeding into a One-Click Workflow

Influencity connects directly to your live Shopify catalog, letting you sync product variants, automate gifting and seeding, generate promo codes, and measure sales attribution from a single dashboard. No spreadsheets. No manual fulfillment.

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Real-Time Content Approval & Story Archiving

Approve Faster & Capture Every Deliverable

Influencity keeps your campaign workflow under control from approval to publication. Review and approve creator content before it goes live, then automatically capture and archive posts, Reels, TikToks, and even 24-hour Instagram Stories in real time.

The Suite Tax vs. Performance Focus

Meltwater is a good option for global public relations, reputation management, and monitoring corporate mentions but if you are a marketing team that lives and breathes performance, you shouldn't have to carry the weight or the operational complexity, of a bloated corporate communications stack. Influencity consolidates influencer discovery, audience analytics, automated outreach, and social media scheduling into a single, specialized, high-velocity workspace. 

Switching from Meltwater to Influencity is simple...

We'll handle the migration from start to finish, so your team can stay focused on running campaigns, not moving data.

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Everything moves with you

Creators, lists, campaigns, and historical data are migrated with minimal disruption.
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Nothing gets left behind

We carefully validate your data before launch to ensure a smooth transition and campaign continuity.
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Support every step of the way

Our CSM team guides you through onboarding, setup, and training so you can start seeing value immediately.
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G2

"So disappointed in both the tool and the lack of customer care."

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Frequent Asked Questions (FAQS)

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What is the difference between Influencity and Meltwater?

What is the difference between Influencity and Meltwater?

Both platforms support influencer marketing, but they're built for different priorities.  Influencity is purpose-built for influencer marketing, offering advanced creator discovery, audience analytics, campaign management, and global creator payments in a single platform.

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Which platform is better for discovering influencers?

Which platform is better for discovering influencers?

If creator discovery is your priority, Influencity offers access to more than 350 million public creator profiles across Instagram, TikTok & YouTube. Its advanced search filters and audience analytics make it easier to find niche creators and evaluate them before outreach.

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Does Influencity provide more detailed audience analytics than Meltwater?

Does Influencity provide more detailed audience analytics than Meltwater?

Influencity specializes in audience intelligence, allowing brands to analyze follower authenticity, audience demographics, brand affinity, engagement quality, and audience overlap before launching a campaign. These insights help marketers make more informed creator selection decisions and optimize campaign performance.

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Which platform is better for global influencer campaigns?

Which platform is better for global influencer campaigns?

Influencity is designed for brands running international creator programs, supporting payments in 143 currencies across 186 countries through a single consolidated workflow. This makes it easier to manage global influencer relationships without relying on multiple payment solutions.

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Should I choose Influencity or Meltwater?

Should I choose Influencity or Meltwater?

Choose Influencity if your primary goal is building high-performing influencer campaigns powered by deep creator analytics, AI-assisted workflows, audience overlap analysis, and large-scale creator discovery.

Loved by Marketers Globally

Check out out testimonials page for further proof of how much our customers love our platform!

Ready to Unshackle Your Creator Strategy?

Step away from the rigid frameworks of legacy enterprise PR tools. Build your influencer campaigns on a platform engineered for discovery, execution, and real attribution.

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