Social Listening

Social Listening Sentiment Analysis

How Brand Sentiment Could Have Helped Brands Like Netflix, Starbucks and Glossier Scale Faster

If you’re like me, you’ve probably experienced the utter disappointment of having your favorite... Read More

Social Listening Sentiment Analysis

Social Listening for Crisis Management: How Brands Like Balenciaga and Adidas Monitor Sentiment

We all heard about the Balenciaga controversy a few years ago, when the brand’s ad campaigns... Read More

Social Listening Sentiment Analysis

What Sentiment Analysis Reveals About Your Influencer’s True Value

A post can hit a sky-high engagement rate and still be a bad bet if the comments are damaging. Read More

Social Listening Influencers

Using Social Listening to Discover Underpriced Influencers Before Competitors Do

I love the moment you find an influencer whose strengths seem bigger than their follower size. You... Read More

Social Listening Engagement Data

Tactical Social Listening: Using Engagement Data to Fuel Smarter Campaigns

You have more numbers at your fingertips than ever. But which ones matter to help you make the... Read More

Social Listening Trackings

Top Content Marketing KPIs You Should Be Tracking (But Probably Aren’t)

I’ve been in thecontent marketing industry for well over a decade. And throughout this time, I’ve... Read More

Social Listening

Brands That Leverage Social Listening to Actually Drive Campaign Wins (ft. X Factor, Chipotle, Gap)

A while back, I came across this exchange in my LinkedIn feed. A Canva user created a funny post... Read More

Social Listening

Social Listening Insights That Actually Drive Strategy (ft. Dancing with the Stars, LEGO, and Survivor Fans)

Fans never stop talking…on TikTok, on Reddit, in Discord chats, everywhere. Read More