Creative TikTok influencer marketing examples

With its explosive growth and incredibly diverse user base, TikTok has quickly established itself as one of the most powerful platforms for brand promotion. With over one billion active users, TikTok offers an unprecedented opportunity for global reach—but as with any marketing effort, the real key lies in how you use it.

What makes TikTok especially interesting isn’t just the sheer number of people you can reach, but how it allows brands to connect in a more authentic and creative way. Still, it’s not enough to just post any content—you need campaigns that truly resonate with your target audience and align with their values and interests. In this sense, influencer marketing on TikTok has become one of the most effective strategies. Partnering with content creators who already have a loyal and engaged following can be the perfect bridge to help your brand gain visibility and credibility on the platform.

Have you ever considered how you could use TikTok influencers to promote your brand? What kind of campaign do you think would connect best with your audience? To help spark ideas, we’ve gathered a series of real-life TikTok influencer marketing examples that show how well-known brands have successfully tapped into the power of creators to achieve their marketing goals.

What Makes TikTok Influencer Marketing So Effective?

TikTok is a popular social media platform known for its short-form video content. It allows users to create, share, and discover videos ranging from dances and lip-syncing to comedy sketches and educational content. With its user-friendly interface and algorithm-driven content recommendation system, TikTok has quickly become a global sensation, especially among younger generations, influencing trends, music charts, and even politics. As a result, brands of all shapes and sizes are now harnessing the power of TikTok influencers to promote their products and services.

Viral campaigns on TikTok clearly show how influencer-generated content can achieve massive reach in a short time. Some influencer marketing examples have generated millions of views and significantly boosted sales and brand recognition.

Here are just a few of the reasons why TikTok influencer marketing can be so effective:

• Massive and engaged user base: TikTok has over 1 billion active users worldwide, and they are some of the most engaged users on any social media platform. 
• Creative and authentic influencers: TikTok influencers are known for their creative and authentic content. They are able to connect with their audiences on a personal level, and their followers trust their recommendations.
• Strong audience targeting capabilities: TikTok's algorithm is very good at targeting audiences based on their interests. This means that brands can work with TikTok influencers to reach their target audience directly.
• Relatively affordable campaigns: TikTok influencer marketing campaigns are relatively affordable, especially compared to other forms of advertising, such as television or print ads.

In short, TikTok has become fertile ground for influencer marketing. Thanks to its viral content dynamics, brands can see tangible results quickly. From small businesses to major corporations, there are numerous influencer marketing examples that confirm the effectiveness of this strategy on TikTok.

Overall, TikTok influencer marketing is an effective way for brands to reach their target audience, build brand awareness, and drive sales.

How to Leverage TikTok Influencers to Grow Your Brand

Brands can launch various types of campaigns with TikTok influencers to effectively promote their products or services:

• Product showcases: TikTok influencers can provide genuine product reviews and demonstrations, offering viewers insights and firsthand experiences of a brand's products.

• Challenges and hashtags: Brands can initiate or join trending challenges or create unique hashtags with influencers to foster user-generated content and expand brand visibility.

• Giveaways and contests: Influencers can host giveaways or contests featuring a brand's products, encouraging audience participation and excitement.

• Educational content: Collaborating on informative content positions a brand as an authority and offers value to their target audience.

• Narrative storytelling: Crafting compelling stories or narratives with influencers can captivate audiences and leave a lasting impression.

TikTok Influencer Marketing Examples That Made an Impact

The key to success with TikTok marketing comes down to picking the right influencers and selecting the right campaign type for the unique characteristics of your brand and the interests of your target audience.

Choosing the right influencer isn’t just about follower count, but also about alignment with your brand values and the level of engagement they generate within their community.

With this in mind, let’s explore a few successful TikTok influencer marketing examples to show you how effective the right strategy can be.

These real cases demonstrate how a well-executed strategy can lead to increased visibility, engagement, and conversions for brands on TikTok.

YSL Beauty and Dua Lipa: Viral Success with the Loveshine Lip Oil Stick

In 2025, YSL Beauty made a major impact in the beauty market with the launch of the Loveshine Lip Oil Stick, a glossy lip product designed with a nourishing formula and a bold aesthetic. The campaign was fronted by global pop star Dua Lipa, who was named YSL’s new global makeup ambassador.

A key pillar of the campaign's success was its strong digital strategy, particularly on TikTok, where user-generated content (UGC) played a pivotal role. Beauty influencers and everyday users alike posted reviews, tutorials, and first impressions using branded hashtags, driving millions of views and widespread engagement.

The combination of a high-profile ambassador, a visually striking launch, and community-driven content helped position the Loveshine Lip Oil Stick as one of YSL Beauty’s most talked-about product launches of 2025 — with measurable success in both brand visibility and sales.

Revolve – Dominating Coachella 2025

The U.S. fashion brand Revolve cemented itself as the standout brand at the Coachella 2025 festival, according to data from CreatorIQ. Through its exclusive event, "Revolve Festival," featuring performances from artists like Cardi B and Lil Wayne, along with high-profile influencers, Revolve achieved the highest visibility on social media among all the brands present. Their marketing strategy, which focused on collaborations with influencers and exclusive experiences, continues to generate high media value.

Coca-Cola – "Share a Coke" Interactive Vending Machines

The iconic "Share a Coke" campaign from Coca-Cola evolved in 2025 with the introduction of interactive vending machines in high-traffic locations. These machines allowed users to customize bottles with their names or special messages, seamlessly blending the physical experience with the digital one and encouraging consumer participation.