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8 min read | February 20, 2023

Influencer Reporting Tool: Key Features to Find the Perfect Software for Your Brand

An influencer reporting tool helps you create and share campaign reports. These reports are based on the analysis of key influencer performance metrics across all the platforms where your campaigns are active. But with so many options on the market these days, it can be difficult to know which key features you should be looking out for when you choose a product.

In this post, we will explain which key software features you need for effective campaign management and why it is so important to measure the performance of your campaigns at every level.

Looking for the right tools to enhance and scale up your influencer marketing  strategies? Download our guide on How to Pick the Best Influencer Marketing Platform and start professionalizing  your processes.

What Is an Influencer Reporting Tool?

Most brands and agencies use a range of software solutions for collaborating with influencers and launching influencer marketing campaigns. One of the most important solutions you should be using regularly is an influencer reporting tool.

An influencer reporting tool analyzes the real-time analytics of your published campaigns and generates automated, customized reports. Reports usually focus on metrics including engagement, shares and audience reached, helping you gain an understanding of how well your campaigns are performing and if they are meeting performance expectations and generating anticipated results

More advanced influencer reporting tools like Influencity also enable you to compare performance at the post, campaign, social media, and influencer levels. Plus, you can easily share your reports to keep clients, colleagues, and key shareholders up to date with your performance. All these insights serve to improve your present and future campaigns and boost their performance.

Key Features of An Influencer Reporting Tool

When it comes to influencer marketing platforms, there are several key features you should be looking for. These include influencer discovery and analysis tools, relationship management tools, campaign management tools, performance tracking tools, and reporting and forecasting tools.

But which specific features do you need for reporting and forecasting?

Key features of an influencer reporting tool include:

  • Basic tools for campaign performance tracking and reporting. These should measure KPIs including engagement, reach, and shares. More comprehensive influencer reporting tools also provide you with the total earned media value of your campaigns and cost breakdowns. Moreover, you should look for a solution that reports detailed audience insights as this tells you exactly who you’ve reached and where.
  • The ability to generate, download, and share automated performance analysis and forecasting reports directly from your own customized reporting dashboard. 
  • A range of tools for generating reports on different campaign types (product seeding, paid promotion, event invitation, etc.).
  • Features that help you keep track of your outreach status and content approval stages.
  • An interface that displays your analytics with visual reports that include graphs, charts, and widgets so that data is easy to understand.
  • Analysis tools that clearly explain your influencer marketing ROI and highlight key campaign results.
  • Tools for measuring your performance at various levels so that you can see your growth over time.

Why It’s So Important to Measure Performance at Every Level

The best way to get maximum insight into your influencer marketing ROI is to analyze campaign performance at every level. 

This includes:

  • Campaign-level metrics: the number of accounts included in a campaign, the number of publications, and the total number of followers reached. This also includes the number of interactions achieved by a campaign and the engagement rate. 
  • Social media-level metrics: a breakdown of the percentage of interactions that can be attributed to each social network. 
  • Influencer-level data: the reach and engagement that a specific influencer has achieved with their sponsored posts. 
  • Post-level data: post-campaign analysis that can help you evaluate what worked well so that you can make strategic adjustments to your next campaign. 

All these features are important because they give you a fuller and more holistic understanding of the short and long-term impact of your campaigns. You not only get access to analytics for specific posts, but you can also see how each of your campaigns impacts your presence on the social media platforms where you are active, and how your campaign performance is evolving over time. Plus, if you work with multiple influencers, you can get a clear breakdown of who is generating the results you need, and who is underperforming

With Influencity’s influencer reporting tool, you can view and measure your campaign results across all these levels. Metrics relating to your campaigns, posts, social media interactions, and influencers are all displayed in real-time directly from an intuitive, user-friendly, and customizable dashboard. You can also share the multi-level performance results generated by your influencer reporting tool with everyone on your team. This makes it much easier to make data-driven strategic decisions about your campaigns so that you can maximize the ROI of your business.

Quick Guide: How to pick the Best Influencer Marketing Platform for your Business

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