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17 min read | August 10, 2022

5 Influencer Marketing Tools to Improve Your Campaigns

What Are Influencer Marketing Tools and How Can They Help You Promote Your Brand?

Influencer marketing continues to grow in popularity, with increasing numbers of brands relying on influencer collaborations to promote their marketing campaigns. This is partly because studies have shown that 92% of consumers trust recommendations from people they know, and 70% trust the experiences of their peers. In fact, the right influencer can bring in up to 200% more profit to your campaigns.

One way to guarantee that you are getting the most from your campaigns is to make sure you are using the right influencer marketing tools. This includes basics like search engines and influencer databases, as well as more advanced influencer marketing tools such as audit, tracking, and reporting tools. The right tools can help you find relevant influencers, form partnerships, and measure the success of campaigns.

Let’s explore these tools in a bit more detail and discuss how an all-in-one platform like Influencity can streamline the process and make your life so much easier.


Search Engine

A search engine is perhaps the most basic of all the influencer marketing tools we are going to discuss today. This tool can help you on your first step into the world of influencer marketing: finding the right influencers for your product or brand

An influencer search engine is a tool that helps you find content creators on social media, such as Instagram, TikTok, and YouTube. While many search engines let you search by basic KPIs such as location and audience size, some go much further, letting you target your search by interests, brand affinity, audience demographics, and more. Once you’ve set the relevant filters, go through your results to see which profiles best fit your brand. Taking a quick look at an influencer’s current content will give you an idea of their asthetic and what types of products they’ve promoted in the past. Once you’ve found what you’re looking for, the next step is to add them to you Influencer Relationship Management (IRM) tool.

Influencer Relationship Management (IRM)

An IRM (Influencer Relationship Management) tool is like an influencer database, but better. No sales team would work without a CRM, right? Just as a CRM allows a sales team to centralize all of their information and keep everyone up to date, an IRM is a one-stop shop for all the information regarding influencer metrics, past campaigns, rates, and contact information. Negotiate with an influencer straight from the IRM and keep a record of all your communication. The availability of real-time performance metrics eliminates the need for updating a bunch of static spreadsheets. 

Audit tool

A good audit tool is another valuable weapon in your arsenal. This tool helps you analyze an influencer’s audience as well as the content they post. You can also use this tool to analyze where an influencer’s audience is from, what languages they speak, and whether their audience is genuine or has been bolstered by fake followers.

Once you’ve started collaborating with an influencer, you can use your audit tool to evaluate how well they are performing. That way, you can identify any adjustments that you need to make to your campaigns or your choice of influencer.

Tracking Tools

A tracking tool works in much the same way as an audit. Ultimately, it’s about finding out how well a content creator is performing and whether or not they are effectively promoting your brand. In fact, of all the influencer marketing tools, this is arguably one of the most valuable.

You can use an influencer tracking tool to monitor the content your influencer is posting and see how it is performing in terms of reach, engagement, traffic, sales, or any other KPI. Compare your results from post to post to identify what performed well and use this knowledge to improve your future campaigns. You can, of course, do all of this manually by asking your influencer to share their stats and then enter them into an Excel spreadsheet. However, a tracking tool streamlines the process and saves you tons of time. 


Reporting Tools

Once you’ve conducted your audits and tracked the success of your campaigns, you need a tool for gathering your data in the right format so that you can measure and quantify your results

That’s where an influencer reporting tool comes in.
An influencer reporting tool is a form of social listening and reporting tool that provides you with real-time analytics relating to your published campaign content. Reports often evaluate metrics including reach, impressions, engagement, and shares so that you can instantly measure the success of each influencer campaign. Some advanced reporting tools, like Influencity, even allow you to compare performance at the post, social media, and campaign level.


The All-in-one Solution

These influencer marketing tools are highly valuable, and each play a role in ensuring the success of a campaign. However, if you are using different platforms for each step of your campaign, then it’s possible that some information gets lost along the way. An alternative is using an all-in-one platform for everything. This way, all your data is centralized, and you get a clear picture of how your influencer campaigns are performing from start to finish. 

For example, Influencity is an influencer marketing automation tool that helps brands and agencies manage their end-to-end influencer campaigns. It gives you a full spectrum of tools and features that help you find the right influencers, analyze their profiles, and track all the statistics and metrics you need to evaluate the performance of your campaigns. With all these influencer marketing tools at your fingertips, you can be sure you are getting the most out of your campaigns.

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