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14 min read | October 17, 2022

How to Find Amazon Influencers and Their Storefronts

Amazon is now considered to be the world’s largest online retailer. The sales platform accounted for 37.8% of the U.S. e-commerce market in summer 2022, and this figure is projected to continue growing as more people opt for the convenience of online shopping. This is understandably attracting the interest of brands who want to promote themselves through Amazon’s storefront pages, as partnering with the right storefront can help you promote your products and expand the reach of your brand. But do you know how to find Amazon influencer storefronts? 

For most industries, it’s not as easy as simply searching through the site. Instead, you need to find storefronts through their associated social media pages by using the right hashtags. Let’s take a look at the steps you need to follow so that you can find Amazon influencers who are a good fit for your brand.

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What is an Amazon Influencer?

An Amazon influencer is a content creator that promotes products through Amazon’s influencer program. With the program, influencers apply to be Amazon content creators and, once approved, they are provided with their own affiliate link. They can then use this link to earn commission from the purchase of products that they promote. Amazon influencers also get their own Amazon storefront where they can promote the products of the brands that they are affiliated with. 

There are many types of influencers on Amazon, including macro- and micro-influencers, so you can find the best fit for your brand whatever your budget or target audience is.

How to Find Amazon Influencer Storefronts

As a brand, it’s not always easy knowing how to find Amazon influencer storefronts that are a good fit for your products. That’s because these storefronts aren’t always easy to find through Amazon’s platform. Instead, they are promoted through influencer social media profiles. And that means you usually need to search for these influencers on sites like Instagram and YouTube before you can locate their storefront.

Some storefronts can be found through Amazon, but these are usually featured stores or those selling prime products. Either way, it’s always a good idea to check out an Amazon influencer’s social media profiles to find out what their performance and engagement metrics are like, and if they are a good fit for your brand. You also need to make sure that their audience aligns with your target market. 

Here’s what you need to do. 

Finding an Amazon Storefront through Amazon

  1. Go to the Amazon homepage and click on the main navigation icon located in the top left corner. Then scroll down and click on “See All”.
  2. Click on the hashtag “#FoundItOnAmazon” to find a list of aggregated photos that have been tagged from influencer collections and favorite products. Select specific product categories to narrow your search.
  3. Click on the category that corresponds to the products that you want to promote.
  4. Search for Amazon Influencer Storefront posts that seem relevant to the products that you want to promote.
  5. Click on the name of an Amazon Influencer that you think might be a good fit. Then take a look at their Amazon Influencer Storefront to see if it is a good fit for your brand.

Finding an Amazon Storefront through Instagram

As we already mentioned above, it’s usually best to search for Amazon Storefront influencers through their social media profiles. That way, you can get a feel for their personality, brand values and audience. You can also evaluate their influencer metrics to make sure they have the right level of engagement and the right audience for your products.

Finding Amazon influencers and their storefronts through platforms like Instagram and YouTube all comes down to using the right hashtags. 

Here are a few hashtags you can use to find Amazon influencers:

  • #AmazonFinds
  • #Amazon
  • #AmazonMustHaves
  • #FoundItOnAmazon
  • #FoundItOnAmazonFashion
  • #AmazonFindsMustHaves
  • #AmazonFindsForGirls
  • #AmazonFindsForBoys
  • #AmazonFindsCURRENTYEAR

Make Sure the Amazon Influencer is a Good Fit for Your Brand 

As with all forms of influencer marketing, it’s important to find the right fit for your brand. And once you’ve found them, you need to thoroughly vet them so that you can be sure they will effectively promote your products.

Influencity can help with that.

With Influencity’s influencer marketing platform, you can search through over 170 million profiles using filters such as brand affinity and hashtags used. . By opening their profiles directly from the search results page, you can read their bios and get a feel for their values, experience, content types, and achievements. You can also view a range of metrics to see their performance over time if they are reaching your target audience. This saves you valuable time so that you can find the best Amazon influencer storefront to promote your products and increase your ROI.

10 Influencer Marketing Trends for 2024

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