Influencer Marketing tool

Jordans Cereals UK campaigns analized with our Influencer Marketing Software

Over the past few years, cereals have become a trend. It is becoming more and more common to find a place to have cereals in the most modern districts of the city.   For this reason, a great number of new brands focused on this tasty snack are emerging, and "tried and trusted" brands are pulling their socks up so they don't lag behind in between all these newfangleds.   One of them ...

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Instagram vs YouTube: con cuál debes quedarte

Instagram vs YouTube: which platform is better for your influencer marketing campaigns?

The majority of all major brands have already stepped into the world of influencer marketing or are certainly thinking about taking the plunge. But, one of the most common doubts regarding this type of marketing, and something that has a big effect on campaign results, is choosing which social network to use to share your brand’s message. In this article, we’re going to have a look at two of most ...

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influencer marketing

Brand positioning: why you should do it influencers

Before even beginning to explain why brand positioning with influencers is a key marketing strategy, we should ask ourselves exactly what does it mean. It’s important not to confuse brand image with brand positioning. Whilst the first term refers to the perception users have of a particular brand, the latter refers to marketing strategies that brands carry out to boost or improve this perception. For that reason, the main difference between brand ...

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Tendencias del influencer marketing en 2021

How to go viral with influencers

Viral marketing has quickly become one of the most sought-after strategies for commercial success - and what brand wouldn’t like to go viral on social media? The main difference with these types of campaigns is that social media users are the ones who share campaigns on their profiles, instead of influencers. But, to achieve this, it’s not as easy as it seems. In this article, we’re going to take a ...

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Qué acciones de marketing puedes realizar con influencers

Influencer marketing actions and how to develop them

Influencer marketing has quickly become an essential strategy for many brands. The exponential growth of social networks has provoked hyperconnectivity between social media users who use these platforms to consume content generated by influential profiles who they trust in and get inspiration, ideas, knowledge and entertainment from. Free Download: Influencer Marketing KPIs to measure and control For this reason, many companies are opting to include said profiles in their influencer marketing strategies, ...

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Influencer marketing plans: how to optimise your budget

The democratisation of communication, particularly on social media, has made it possible for almost anyone to share commercial messages. Not all social media users, however, have the same charisma as influencers do, who dedicate their time to creating attractive and quality content directed at a specific audience, turning them into the new opinion leaders and celebrities of the 21st century. This new concept of an influencer has created numerous opportunities for ...

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Consejos de marketing de influencers

Best practices and advice for influencer marketing

  Following advice given by influencer marketing experts is a simple way to clearly define the key points of your campaign. In order to get the best results, it’s obviously much easier to work with professionals from this sector who have already faced the many different challenges this particular form of marketing can entail, but even just knowing this advice may help your brand and your campaign stand out against the ...

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Campañas exitosas en Instagram: ejemplos

5 successful Instagram campaigns in 2018

The majority of influencer marketing campaigns owe a good part of their brilliant results to the right choice of social network. As we saw in a previous post, Instagram is the reigning champion of influencer marketing campaigns and we even went through a step-by-step guide for launching a successful campaign on this social network. In this post, we’re going to take a look at five successful campaigns that were launched on ...

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Four steps for defining your influencer marketing strategy

Putting together a successful influencer marketing strategy requires intensive research into many different variables. Although objectives may vary according to the brand, the majority of influencer marketing campaigns tend to have a common goal; reaching the brand’s target audience with the right message and encouraging users to carry out certain actions. There is a wide range of marketing actions that influencers can execute within these types of campaigns and it’s not ...

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Black Friday with influencers: the perfect opportunity to boost sales

Black Friday is just around the corner and it’s the perfect opportunity for any brand to boost sales, particularly those whose business activity is online. Still not thought about launching a Black Friday campaign for your brand? In this article, we’re going to take a look at some Black Friday campaigns with influencers and their incredible results.   A few years ago, businesses from all across the world started jumping on the ...

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