Being a freelancer, I know the pain of juggling multiple tools and communication channels. Between endless Slack threads and multiple spreadsheets I’ve had to dig out in my “Starred” folder, it’s easy to miss important details. This pain is all too familiar for influencer marketing teams.
They’re negotiating rates via email or DMs, tracking deliverables manually using spreadsheets, and paying creators using a dedicated payment platform. The problem is that when all these tools and channels are disconnected, it’s time-consuming to keep track of everything. Not to mention how easy it is to miss the important stuff.
What if, instead, you could do it all in one place? Modern influencer management tools give you full visibility and control across the entire influencer marketing lifecycle. That means no more switching between platforms to find creators, communicate with them, manage your campaigns, track performance, and manage payments.
At the center of this evolution is Influencity, a platform that combines discovery, relationship management, campaign execution, social media management, social listening and payments.
This isn’t about adding another tool to your stack. It’s about replacing five or more of them.
The modern agency runs 10+ campaigns a month across multiple platforms and markets. And an average influencer marketing campaign involves 188 posts and 46 creators.
That’s hundreds of creators you need to coordinate with and thousands of posts you need to review, approve, and track across multiple channels. If you’re still doing it all manually and through disconnected tools, it creates silos and leaves you more prone to errors. Even worse, it makes you susceptible to burnout because there’s too much to do and too many channels to keep track of.
That’s why so many influencer marketers struggle with admin tasks like managing contracts and processing payments. According to the Influencer Marketing Hub’s Influencer Marketing Benchmark Report 2025, these were among the top challenges for brands that are managing campaigns in-house.
(Source: Influencer Marketing Hub)
Considering all the challenges highlighted above, you’ll want a tool that streamlines everything. Here are some of the main qualities of a true influencer management tool.
The main thing is that the tool should centralize your entire influencer marketing workflow. So the same tool that helps with influencer discovery and outreach should also let you manage contracts, track content, and make payments. It should also let you analyze campaign performance and build comprehensive reports that you can share with clients.
On that note, the tool should give you detailed insights into various aspects of your campaign and its performance. You need to be able to align creator-specific performance with campaign ROI and cost efficiency, which will inform your campaign optimization efforts.
By letting you manage every aspect of your campaign in one place and automating certain tasks, a true influencer management tool should also help you save time. It gives you full visibility into the campaign and allows team members to collaborate on tasks, such as content reviews and approvals. So there are no silos that could disrupt the workflow, ensuring minimal back-and-forth and seamless collaboration.
As a true all-in-one influencer management tool, Influencity is the only platform that lets you manage your entire campaign workflow in one place. It isn’t just a management tool. It’s your entire influencer operations system.
Influencity comes with powerful AI-assisted search and analytics tools to inform your negotiation process. Previously, agencies would get an influencer rate card from the creator, and the negotiations would go from there. Yet you never know if what you’re paying the influencer will generate good returns.
With Influencity, you can analyze an influencer’s profile to benchmark rates based on various factors, such as follower quality, engagement rates, earned media value, and more. The platform also lets you run an estimate of how much value an influencer can generate for your campaign. So you can predict ROI before you even reach out, giving you leverage in your negotiations.
One of the most time-consuming aspects of influencer campaign management is keeping track of influencer content. You can’t manually look up hundreds of posts from multiple influencers across different social networks without spending a significant amount of time. And you’ll need some way to continue monitoring the content performance during the course of your campaign.
Influencity simplifies this with automated content tracking, which automatically pulls live content from an influencer based on the rules you’ve created. You can set up content tracking across multiple social media platforms and even track expired Instagram Stories with no influencer opt-in required.
This makes it easy to track campaign content – such as posts that use a specific keyword or hashtag and analyze its performance. So you can seamlessly keep track of deliverables across multiple campaigns without having to manually check each influencer’s profile.
It even shows you which posts have been removed, making it easy to see whether influencers are holding up their end of the deal if posts are required to stay up for a certain duration.
Influencity also lets you select tracked posts and seamlessly add them to a report. This helps you put together comprehensive reports that you can share with your clients.
With Influencity’s all-in-one influencer management platform, you can manage all your contracts, fees, and payouts in one dashboard. No more switching between manual spreadsheets, emailed invoices, and third-party payment services.
The platform lets you create invoices, add influencers to a payment pool, and send out payments in bulk in just a few clicks. So you don’t need to manually process payments for each influencer. It supports multi-currency payments, letting you pay influencers in 140+ currencies across 180+ countries, making your international campaigns much less complex.
It also gives you instant visibility into who’s been paid, how much they’ve been paid, and what ROI each partnership delivers.
Influencity also lets you integrate your email so you can contact influencers right within the platform. You can send bulk outreach emails to save time and even add a personal touch with personalization tokens.
So you can keep track of your creator communications in one place – right from negotiations to content approvals. No more lost emails or missed deadlines.
Additionally, the Social Hub lets you plan campaign content in a visual calendar. With the ability to collaborate directly within the calendar, you can submit content for approval and manage reviews without the back-and-forth.
Now you can understand the different ways Influencity can streamline your influencer marketing workflows from start to finish. To get a better idea of real-world use cases, here’s a quick look at how different types of brands and agencies use Influencity to scale smarter:
While being equipped with the best influencer management tools takes a huge load off your plate, you also need to apply some best practices in your influencer negotiations and management. Check out the following pro tips to guide agencies and brands.
Stop hopping between tools, as this creates information silos and disconnects. So it leaves you more prone to miscommunication and errors. Imagine waiting for an influencer to send a signed contract, only to realize days later that you haven’t sent the email. Or going back and forth with them to share invoices and manually process payments.
Not to mention the risk of data entry errors if you’re copy-pasting info from one tool to another or manually entering the info. With one connected tool, you can eliminate blind spots and manual errors.
Influencers may set their own rates, but those rates aren’t always justified when compared to their actual performance. Rate cards are also not always standardized, with one influencer setting prices based on reach while another sets them based on engagement.
Use Influencity’s data-driven insights to forecast engagement, views, and costs for each influencer. So you can predict the actual value that they can generate and figure out if an influencer fits your budget before you finalize a deal. This helps you make more informed decisions and guide your negotiations.
Manually digging through multiple influencer posts, tracking them in a spreadsheet, and checking their performance over time will take valuable time away from your team. Instead, automate the process using Influencity’s post tracking and reporting tools.
This allows you to automatically track the performance data of your campaign content across every influencer partnership. It also streamlines report creation as you can just choose which posts to include in your report and generate it in just a few clicks. By automating these aspects of your influencer management it leaves your team free to focus on creative strategy and client relationships.
Your IRM isn’t just a place to store influencer information. It also serves as an intelligence hub, as it provides you with comprehensive insights into each influencer’s profile and performance.
Influencity makes it easy to see the cost and value that each influencer is generating for the campaign. It also shows you which posts are performing well and which ones are falling flat. These actionable data insights allow you to refine your partnerships and scale effectively.
Teams that move to Influencity report 50% faster campaign execution, 3x higher accuracy in reporting, and a 40% reduction in negotiation overhead.
When you’re switching between tools and using multiple channels to manage your influencer campaigns, it’s time-consuming and prone to errors. Influencity lets you streamline the process with an all-in-one solution to manage every aspect of your campaign workflow.