Why Social Media Reporting Isn’t Optional Anymore

If you run or work at an influencer marketing agency, you already know one thing: reporting is everything.

You can be managing always-on influencer activations, seasonal paid campaigns, or content production for TikTok and Instagram, and at some point your client normally asks: “So… how did it perform?”

This is where having the right agency reporting tools can make or break your response. Just saying “It did really well!” doesn’t cut it anymore. You need clear metrics, sharp visuals, and a narrative that proves ROI and positions your agency as the expert.

Why Social Media Reports Matter More Than Ever

Social media has evolved. So have client expectations. According to Statista, brands are expected to spend $300+ billion globally on digital advertising this year—with a growing chunk going to influencer marketing. That’s big money. And big money needs receipts.

Clients want more than impressions—they want proof of ROI, audience insights, and a clear next step.

But here's the kicker: reporting doesn’t just serve your client. It also helps you. When you build reports the right way, you:

• Discover what type of content actually converts
  
  
• Spot which creators are high-performers (and which ones flop)
  
  
• Get smarter with budgets
  
  
• Make faster, data-informed decisions
  
  

The Biggest Mistake I See? Reports with No Story

I’ve seen agencies deliver reports that are 15 pages of numbers—and no narrative. That’s like handing someone a paint palette and calling it art. Data without context is just noise.

What clients want is a clear story:

• What happened?
  
  
• Why did it happen?
  
  
• What should we do next?
  
  

And if you can do that with visuals, benchmarks, smart takeaways, and platform-specific insights? You're not just a vendor. You're a strategic partner.

The Real Problem: Reporting Is Overwhelming

I get it—reporting takes time. And when you’re juggling 12 accounts, 50 creators, and three platforms per client, who has time to build fancy dashboards?

That’s where templates and tools come in. Think of them as your shortcut to smarter reporting.

Tools like Influencity let you pull and blend marketing data from everywhere—Google, Meta, TikTok, Shopify, even offline sales data—into one place. 

What This Article Will Teach You

In this post, I’ll walk you through:

• The must-have elements of social media reports
  
  
• The best tools and templates to save time and boost wow-factor
  
  
• How to match KPIs to campaign goals so your reports actually make sense
  
  
• What top agencies are doing to report smarter—not harder
  
  

What Is a Social Media Report?

A social media report is a snapshot of how a brand is performing across its channels during a specific timeframe—weekly, monthly, quarterly, or campaign-based. It pulls in data, analyzes it, and highlights what’s working, what’s not, and where there’s opportunity.

Done right, a social media report gives you:

• Insight into your audience: Who’s engaging, where, and why
  
  
• Campaign performance breakdowns: From clicks to conversions
  
  
• Strategic recommendations: Based on real numbers, not gut feelings
  
  
• ROI clarity: Helping clients justify their spend—and your retainer
  
  

There are different flavors of reports too, here are a few:

• Platform-specific reports (e.g. Instagram, TikTok)
  
  
• Campaign-level reports (e.g. holiday drops, product launches)
  
  
• Competitor analysis reports (Who’s winning and why)
  
  
• Custom KPI reports (e.g. UGC output, affiliate code redemptions)
  
  

You choose the type depending on what your client cares about most. In just a few words, here’s why every top-performing agency builds a solid reporting habit:

1. It proves ROI: You can’t just say “this creator had a vibe.” You need to show that @fitnesslucy drove 52% of redemptions and 3.4x ROAS. Numbers close deals.
   
   
2. It keeps clients aligned and informed:  When clients understand performance, they’re more confident in the process—and more likely to approve that Q2 budget bump.
   
   
3. It drives smarter strategy: Reporting helps you spot patterns, double down on what’s working, and pivot fast when something flops.
   
   
4. It sets your agency apart: Generic reports say “We tried.”Insightful, clean, story-driven reports say: “We know what we’re doing.”
   
   

Must-Track Social Media Metrics for Influencer Agencies

No client wants to sift through a 20-page deck packed with numbers that don’t matter to their goals. The secret to great reporting? Tracking the right KPIs that actually tell the story of campaign success.

Here’s a rundown of the most important social media metrics I always include in my reports — plus how I explain them to clients in plain English.

1. New Followers: Are we growing the audience?

No, follower count isn’t everything — but it's still a helpful indicator of momentum. I usually break this down by platform and by creator. If a micro-influencer drove a 10% spike in IG followers after a collab, that’s worth highlighting.

Best for: Brand awareness campaigns, community growth initiatives

Pro tip: Tie follower growth to campaign moments. “We saw a 1,200-follower boost the day @yourcreator posted their GRWM TikTok.”

2. Reach vs. Impressions: How many people could have seen this?

Quick reminder:

• Reach = Unique users
  
  
• Impressions = Total views (including repeats)

Both matter, but I use reach for brand awareness metrics and impressions to gauge visibility over time.

Best for: Awareness campaigns, content amplification

3. Engagement Rate: Is the content resonating?

Likes, comments, shares, and saves are your social currency. High engagement means your content is hitting the right nerve. I love to call this the “content stickiness” metric.

Best for: Measuring creator impact, UGC quality, and audience fit. Industry average on Instagram? Around 1.2% — so anything over 3%? That’s gold.

4. Number of Posts Published: How much content did we actually deliver?

You’d be surprised how many clients forget how many deliverables were included. Always include total post count + post types (e.g., 8 Reels, 3 carousels, 2 Stories).

Best for: Scope-of-work recaps, retainer justifications

Pro tip: Use this to compare output vs. engagement. More posts ≠ more results.

5. Traffic to Site or Landing Page: Are people moving from social to your funnel?

Use UTM links or social analytics tools to track social-driven sessions and clicks. If you're using influencer-specific codes or links, even better — double-dip on attribution.

Best for: Conversion-focused campaigns, product drops, affiliate initiatives

6. Conversions / Revenue / ROI: Are we making money?

This is your show-stopper stat. For e-commerce or lead-gen brands, conversions are the holy grail. Whether you're tracking via promo codes, affiliate links, or platform pixels, include:

• Total revenue
  
  
• CPA (cost per acquisition)
  
  
• ROI (return on investment)

Best for: Paid creator campaigns, affiliate programs, direct response ads

Pro tip: Even if conversion tracking isn’t perfect, show directional value. “

7. Click-Through Rate (CTR): Was our content compelling enough to act on?

Especially important for Stories, link-in-bio content, or CTA-driven ads. A high CTR shows intent — your audience didn’t just scroll; they clicked.

Best for: Swipe-up links, paid social, product launches.

8. Video Views: Is our video content grabbing attention?

Short-form video is queen — TikToks, Reels, Shorts, Lives — they all have unique watch behaviors. Track:

• Total views
  
  
• Unique views
  
  
• Avg. watch time (if available)

Best for: Awareness campaigns, product education, launches

Tip: Don’t just show the number — give context.

9. Video Engagement: Is our video actually landing?

Views are nice. Engagement is better. Track likes, comments, shares, and reposts for videos just like static content.

Best for: Content testing, UGC quality checks, scaling paid with video.

Why You Should Track Multiple Metrics

It’s tempting to hang your hat on one number, but great reports connect the dots across multiple KPIs.

For example:

• Great reach but low engagement? Your content may be surface-level.
  
  
• High clicks but low conversions? Maybe the landing page needs work.
  
  

Strong video views but poor CTR? Your hook might not be clear. Use Influencity to pull this data cleanly and tie it to your campaign objectives.

15 Social Media Report Types for Influencer Agencies Using Top Agency Reporting Tools

Trust me, having the right report format can be the difference between "looks good" and "when can we sign the next one?"

I've compiled the 15 most useful types of reports influencer agencies should have in their toolkit—especially when using tools like Influencity, which helps automate, visualize, and analyze campaign performance across platforms.

1. Scheduled Campaign Performance Report

Best for: Tracking content drops or influencer seeding by date.

Use it to show how your planned posts performed by day/week, with breakdowns for engagement, reach, and creator activity. Perfect for ongoing or pre-launch campaigns.

Pro tip: Influencity’s planner pairs perfectly here—track delivery + performance in one platform.

2. Mid-Quarter Social Report

Best for: In-progress check-ins.

Use this to give clients a pulse check on what’s working mid-campaign—great for adjusting creative, reallocating budget, or swapping out underperforming creators before it’s too late.

You can use tools like Canva, which has several professional-looking report templates.

3. Campaign Summary Report

Best for: Wrapping a specific influencer campaign.

Include performance highlights, top content examples, audience engagement, ROI, and lessons learned. Add a few visuals and actionable insights, and this becomes your pitch for round two.

4. Services Overview Report

Best for: Clients using multiple services (UGC, paid media, organic).

This is a high-level recap of everything you're managing for them—platforms, content types, influencer outreach, asset delivery, and results.

5. Weekly Engagement Report

Best for: Clients who want to stay close to creator activity.

Show which influencers drove conversations, shares, and reactions each week. It’s lightweight but super effective for fast-moving brands or seasonal pushes.

6. Monthly Social Media Report

Best for: Consistent updates with clear trend tracking.

Track engagement, follower growth, traffic, conversions, and influencer-generated content. Use Influencity to auto-pull this kind of information into a PDF and make your life easier.

Tip: Include screenshots of top posts—it helps clients connect metrics to real content.

7. Weekly Status Report

Best for: Internal agency use or detail-oriented clients.

Document what was posted, any delays, wins, or insights from the week. Include outreach status, influencer feedback, or customer reactions. This is your “always on” report.

8. Monthly Channel Dashboard

Best for: Visualizing how each platform contributes to results.

Break out TikTok, Instagram, YouTube, etc., and show engagement rates, impressions, and content format performance (e.g., Reels vs. Stories). 

Bonus: Helps inform next month’s platform strategy.

9. Quarterly Results Snapshot

Best for: Strategic planning and budget discussions.

Pull together campaign performance, UGC output, top creators, and platform trends. Show how influencer content drove long-term outcomes—reach, retention, and revenue.

Pro tip: Compare to previous quarters for easy momentum tracking.

10. Audience Demographics Report

Best for: Helping brands understand who they’re reaching.

Include creator audience data: location, age, gender, interests. Influencity’s audience analysis tools make this plug-and-play.

11. Trends & Influencer Insights Report

Best for: Brands who want POV on what’s next.

Highlight emerging content trends, high-performing creator styles, niche hashtags, or seasonal content that’s resonating. Position your agency as the strategist—not just the executor.

12. Competitor Benchmarking Report

Best for: Putting performance in context.

Compare client results to industry benchmarks or competing brands. Include share of voice, engagement averages, and posting frequency across platforms.

Influencity’s Discover tool + IRM can help you track creator overlap and our Monitoring tool help you discover competitor activity.

13. Platform Growth Report

Best for: Measuring audience-building efforts.

Show follower growth, reach expansion, or engagement trends by platform. Great for clients investing in long-term community building.

14. Annual Campaign Wrap-Up

Best for: Big-picture reporting and renewals.

Use this to show how influencer partnerships contributed to the brand’s year. Include content libraries, cost vs. ROI, top creator partnerships, and platform-specific wins.

Tip: Include a “what we’d do next year” section to guide strategy.

15. Paid Content Performance Report

Best for: Tracking influencer whitelisting or dark posts.

If you’re running ads using influencer content, show reach, CTR, CPA, and ROAS per post or creator. Influencity + Meta/Google Ads data = a goldmine.

Which Reports Do You Need?

Here’s how I usually break it down by client type:

Core Elements of a Great Social Media Report: 7 Steps to Create Your Reports

AKA: What every report needs to avoid the “so what?” reaction.

We’ve all seen social media reports that are just a wall of numbers with zero context. Or worse, beautifully designed but filled with fluff and no real insight. If you're an influencer marketing agency, your clients don’t just want data — they want answers, direction, and justification for every euro, peso, or dollar they’ve invested.

Here’s how to make sure your reports actually do their job:

Step 1: Align with Company or Campaign Goals (Use SMART Goals)

Before you dive into dashboards, charts, and performance metrics, pause and ask the most important question: “What was the point of this campaign?”

Too often, we see reports loaded with numbers but missing context. But here’s the truth: every good social media report starts with a clear, strategic goal — and not just any goal, a SMART one.

Use the SMART framework to set the direction for your reporting and filter out the noise:

• Specific – Define exactly what you want to achieve.
  

  “Increase Instagram Story engagement for the Spring drop”

• Measurable – Attach a number so you know if you’re winning.
  

  “Reach 5,000 swipe-ups”

• Achievable – Ground it in past performance and available resources.
  

  “Based on top creator results from Q1”

• Relevant – Tie it to a broader business or campaign goal.
  

  “Supports launch-week hype and promo conversion”

• Time-bound – Give it a deadline.
  

  “Within the 30-day campaign window"
  

Agency Tip: SMART goals aren’t just for the pitch deck. They should guide your reporting structure, your KPIs, and your narrative. If a slide, chart, or stat doesn’t map back to the original goal — cut it. It’s just noise.

And remember, even ambitious goals need to be realistic. Don’t promise a 10x follower increase if your client has a $2K budget and three creators on deck. Set goals you can confidently track and hit.

Framing your data this way not only helps you stay focused, it also helps your clients understand the “why” behind your insights — and sets the stage for smarter strategy pivots when needed.

Step 2: Select the Right KPIs (Tailored to the Audience)

Your CMO client doesn’t care about the story taps forward. They care about impact. Know your audience and choose KPIs accordingly.

Here’s a cheat sheet:

If you’re pitching upsells or future campaign ideas, tie KPIs back to client business goals — not just social metrics.

Step 3: Determine Reporting Cadence

Nobody wants to build a daily report unless it’s absolutely necessary. Choosing the right reporting frequency is about efficiency, expectations, and impact.

You wouldn’t check your weight every 15 minutes during a diet, right? Same logic applies here. The frequency of your reporting should match the pace, purpose, and pressure of the campaign.

Here’s how to break it down:

Daily Reporting – “Mission Control”

Use when:

• You’re in launch mode, running time-sensitive campaigns
• Monitoring real-time trends or potential crises
• You need to keep a close eye on brand mentions, spikes, or creator posts

Why does it work? Great for identifying sudden shifts, trending content, or campaign hiccups before they snowball.

Weekly Reporting – “Pulse Check”

Use when:

• You’re running fast-paced influencer seeding
• You’re experimenting with content formats or messaging
• You need quick wins or mid-campaign pivots

Why does it work? Gives you actionable feedback fast, without drowning your team in spreadsheets.

Monthly Reporting – “The Performance Deep-Dive”

Use when:

• You're presenting content performance to stakeholders
• Tracking campaign KPIs like engagement rate, conversions, or UGC volume
• Providing ongoing client updates or retainer-based reporting

Why does it work? Balances detail and time. Most clients expect monthly reporting — it's a sweet spot for clarity and strategy.

Quarterly Reporting – “Big Picture Strategy”

Use when:

• You need to review campaign ROI
• You’re planning budget shifts or new product launches
• You’re aligning with seasonal goals or investor updates

Why does it work? Quarterly reports eliminate the noise of daily anomalies and help surface longer-term trends, ideal for decision-making and strategic resets.

Annual Reporting – “Year in Review”

Use when:

• You're building out year-over-year comparisons
• Justifying annual budgets or agency retention
• Showing big-picture growth and industry positioning

Why does it work? Perfect for wrapping up a year of wins, learnings, and insights — and teeing up what’s next.

Pro Tip for Agencies: Set cadence expectations with your client early. Don’t default to weekly reporting if the campaign doesn’t need it. Save your team’s time and your client’s attention for when it really matters.

Also, all major social platforms let you pull data by specific date ranges — Influencity can help automate this step so you’re not rebuilding wheels every week.

Step 4: Assess Your Reporting Audience

Before you touch a chart or drop in a TikTok preview, ask yourself this: “Who is going to read this report — and what do they care about?”

Because spoiler alert: a junior marketing manager and a CMO do not want the same thing from your 12-page performance doc.

Your social media report isn’t a one-size-fits-all spreadsheet dump. The value of your report depends on how well it speaks to the person reading it. When you tailor the report to your audience’s priorities, you're more likely to:

• Keep their attention
• Win their trust
• Get buy-in for future campaigns

Common Stakeholders (and What They Care About)

Here’s how to adjust your report depending on who's reading it:

1. Marketing Teams: They want to know what’s working tactically:

• Best-performing creators or posts
• Platform-by-platform breakdowns
• Content types driving the most  engagement
• Top hashtags, formats, or trends
  
  

Your move: Give them charts, content examples, and optimization opportunities.

2. Senior Leadership (VPs, Founders, CMOs): They care about the big picture:

• ROI, conversions, cost per acquisition
  
  
• Brand lift and share of voice
  
  
• High-level growth indicators
  
  

Your move: Keep it executive-ready. Use bold takeaways, visuals, and clear financial impact.

3. Client Teams / Brand Partners:  They’re looking for proof that:

• The campaign is on track
  
  
• They’re getting value for money
  
  
• Creators are on-brand and delivering results
  
  

Your move: Include highlights, top creator callouts, and next-step recommendations.

Pro Tips to Tailor Your Report:

• Strip the jargon if your audience isn’t social media fluent. Instead of “CTR variance week-over-week,” say “More people clicked through than last week.”
  
  
• Lead with their KPIs. If leadership wants conversions, put revenue, ROI, and CPA on slide one — not buried on slide nine.
  
  
• Add a TL;DR (too long, didn’t read) section. Yes, seriously. One high-level summary box with 3–5 bullets = gold.
  
  
• Include relevant visuals. If your client doesn’t know what a “hook” means on TikTok, show them with a creator screenshot.
  
  

Step 5: Use Clear Visualizations

Most clients don’t want to scroll through a wall of numbers — and you shouldn’t have to present one either.

A great social media report is about how you show it. Visuals make your insights easier to digest, easier to remember, and way more impactful in a client meeting. Visuals turn “what happened” into “why it matters.” They help your audience connect the dots between data and outcomes. Think of your charts and screenshots as your campaign’s highlight reel.

What to Include?

Here’s your no-fuss formula for visual success:

Bar & Line Charts:  Perfect for tracking engagement trends, audience growth, or reach over time.

Example: “TikTok reach doubled from Week 2 to Week 3 — thanks to a creator collab and trending audio.”

Side-by-Side Post Previews: Drop in thumbnails of top posts with their metrics: saves, comments, views, etc.

Example: “This Reel drove 3x more saves than any other post — visual how-to content works.”

Screenshots of Top Content: Highlight top-performing creator posts or UGC. Show the actual post — not just the number behind it.

Example: “@wellnesswithlea’s GRWM TikTok drove 40% of clicks. Screenshot included to visualize what resonated.”

Highlight Takeaways with Visual Cues: Use emojis, bold text,  color-coded highlights or shaded boxes to call out important points. This helps non-technical clients instantly spot what matters most.

Tools That Make It Easy

You don’t need to be a designer — but you do need to make your reports scannable and client-friendly. Use tools that take care of the heavy lifting:

• Canva – Drag-and-drop visuals, templates, and client-friendly formats
  
  
• Influencity – Pre-built visual reports with customization options

• Looker Studio (Google Data Studio) – Live dashboards with beautiful graphs and filters
  
  
• Google Sheets – Pull platform data straight into shareable, on-brand reports

Pro Tip: If your visuals only show the “what,” and not the “so what,” go back and reframe. Your visuals should do two jobs:

• Help clients understand what’s happening
  
  
• Guide them toward what to do next
  
  

Step 6: Provide Competitive Reports for More Context

It’s hard to know how well you’re doing without a benchmark. That’s why competitive reports are highly important in high-impact social media reporting.

Yes, your client’s CTR might be 3%, but what if the industry average is 1.5%? Now you’re not just reporting — you’re winning.

Basically, it’s as simple as understanding that your clients don’t just want numbers — they want context. They need to know things like: Are we ahead of the curve?Are we falling behind? Or What’s everyone else doing that we should test?

A well-placed competitor stat instantly makes your report more valuable — and positions you as a strategic partner, not just a service provider.

What to Benchmark?

1. Audience Growth: Who's gaining followers — and how fast? If a competitor’s numbers are surging, it's time to analyze their playbook.

Pro tip: Compare month-over-month or quarter-over-quarter growth rates.

2. Share of Voice: Who’s owning the conversation? Are they getting more mentions, hashtags, or UGC?  Tools like Influencity can help you measure this across platforms.

Steal like an artist — if it’s working for them, test it yourself.

4. Creative & Format Trends: Are your competitors riding trends you’ve ignored? Do they use story polls, behind-the-scenes TikToks, or unboxing content more than you? This can inspire both creator briefs and organic content strategies.

Tools to Use

No time to spy manually? Influencity does the heavy lifting. 

The Influencity Discover + IRM + Monitoring – Compare creator data side by side and we provide a full-suite social benchmarking. We also offer follower and post activity trends over time.

Step 7: Summarize Key Learnings & Next Steps

Insights > Info. Always. Think of this section as your strategy launchpad. You’ve shown the numbers — now tell your client what they actually mean, and what to do next.

What to Include

1. What Worked: Highlight the wins with context. Use comparisons, benchmarks, or campaign averages.

“@cleanbeautyash had a 3.7% engagement rate — 50% higher than the campaign avg. Her morning routine Reel hit all the right notes. Let’s explore an affiliate deal and give her a second brief.”

2. What Didn’t Work (and Why): Don’t shy away from underperformance — own it, analyze it, and pivot.

“Static posts underperformed across all creators (avg. engagement = 0.8%). Next round, recommend allocating 80% of deliverables to short-form video formats.”

3. What to Do Next: Tie your insights back to campaign or company goals. Use SMART framing if possible (Specific, Measurable, Achievable, Relevant, Time-bound).

“Shift budget toward top 3 creators with high swipe-up CTR. Test UGC-focused Reels in the next 30 days to boost conversions ahead of the spring drop.”

The “So What?” Rule

Every metric must answer one simple question: So what? If it doesn’t, it doesn’t belong in the report.

❌ “TikTok reach = 107K”

✅ “TikTok delivered 107K reach — 2x more than Instagram. Recommend prioritizing TikTok for future awareness-stage campaigns.”

When done right, your report becomes a performance review, pitch deck, and strategy doc in one. Clients won’t just see how their campaign did — they’ll understand why, what to do next, and why they should rebook with you.

Now that’s reporting that drives results (and renewals).

Storytelling with Data: How to Make Your Reports Irresistible

Your data alone isn’t enough. Even the most impressive engagement rate or ROI stat can fall flat if it’s buried in a sea of bullet points and spreadsheets.

That’s where storytelling with data comes in.

As someone who’s built dozens (okay, hundreds) of influencer reports, I can tell you: the reports that stick are the ones that highlight the humans behind the numbers, spotlight the unexpected, and make the client feel excited — not just informed.

Here’s how to do that 

1. Start with Your Headline Metric

Open with the one number that made you say, “Whoa.” It might be:

• Average engagement rate ("Campaign avg: 3.9% — 2x industry benchmark")
  
  
• Top-performing content format ("Reels outperformed static posts by 40%")
  
  
• Total reach vs. goal ("410K reach vs. 300K target — 36% over-delivery")
  
  

Make this metric front and center. Set the tone and spark curiosity.

2. Spotlight Your Best Creators

Clients love seeing which influencers crushed it.

Example: “@cleanbeautywithjules had a 6.1% engagement rate — nearly 3x the campaign average. Her unboxing video drove 35% of all code redemptions.”

This turns raw data into talent strategy. Should you rebook her? Boost her post with paid spend? Use it in an ad? (Yes, yes, and yes.)

3. Highlight Your Best Content Format

Not all content types are created equal. Use your data to show what format resonated most:

• Reels vs. Carousels
  
  
• TikToks vs. IG Stories
  
  
• Lives vs. Static posts
  
  

Clients want to know where they’re getting the most bang for their buck — and you want to know what to scale next time.

4. Break It Down by Platform

Don’t just lump everything together. Show how each platform performed in its own lane:

Pro tip: Platforms have different personalities — show how your strategy flexed across them.

5. Add Screenshots, Charts & Creator Content

If you’re using a tool like Influencity, pull in visual previews of top posts. Charts are great — but what really sticks are the actual pieces of content that drove performance.

What to include:

• Screenshots of high-performing posts (bonus: add the metrics next to them)
  
  
• Before/after follower growth graphs
  
  
• UGC highlights (especially if the client is repurposing it)
  
  
• Engagement heatmaps
  
  

Clients love seeing the real work — not just the numbers behind it.

6. Customize Your Reports by Role

Not all stakeholders want the same thing. Think about who’s reading:

• Brand managers want to see performance + what comes next
  
  
• Social media leads want platform breakdowns + content ideas
  
  
• CMOs want ROI, cost per acquisition, and strategy recommendations
  
  

Tools like Influencity let you create custom views or filtered reports that speak to each person’s priorities. Don’t sleep on this — personalization is powerful.

7. Add Your POV: What Surprised You?

This is your moment to shine as a strategist. Don’t just say what happened — say why it happened.

Example: “Although TikTok had lower conversions, the reach and shares indicate strong top-funnel impact. Recommend testing paid amplification using best-performing creators for retargeting next quarter.”

This shows your brain is in it — not just your report builder.