As an avid Instagram user, I use the platform for four things: to find recipe ideas, to stay updated on current events, to discover (and share) funny memes and Reels, and finally, to find outfit inspirations. With the platform’s visually driven interface and massive user base, it remains a fashion powerhouse, driving trends and buying decisions through influential users.
On that note, many fashion influencers on Instagram aren’t just wearing trends—they’re setting them. In this article, I break down the top Instagram fashion influencers and how they’re collaborating with major brands for Spring/Summer 2025. I also share real-life campaign examples and tips to inspire you.
Instagram continues to be the number one platform for fashion discovery and brand storytelling due to a number of factors.
First of all, the platform’s highly visual nature serves as the perfect medium for brands and influencers to showcase trending fashion looks. From Reels showing how they style certain pieces to photo dumps with their favorite outfits for the month, fashion creators are using visual content to captivate their audience and set new trends.
As a result, the fashion industry sees the most engagement on Instagram compared to other leading social platforms. A RivalIQ study found that fashion content sees an average engagement rate of 0.147% per Instagram post. Meanwhile, average engagement on TikTok and Facebook stands at 0.95% and 0.018%, respectively.
On top of this, Instagram’s algorithm ensures that users showing an interest in fashion-related content can easily discover this content. Whether it’s on their Explore pages or as a suggested post in their regular Feed, posts from top fashion influencers show up because they’ve interacted with similar content. This drives product discovery, ensuring that these influencers make an impact for their brand partners.
But that’s not all—Instagram takes it even further by enabling conversions. With Instagram Shopping features allowing users to make purchases right within the app, users can easily go from discovering new products to buying them without ever leaving the platform.
With all these factors considered, it’s no wonder major brands like Zara, Jacquemus, and Dior consistently dominate campaigns here. One of the most recent examples includes Jacquemus’ partnership with Alexandre Grimaldi, whose royal lineage and impeccable style have earned him global fame.
Before we get into a discussion about which fashion influencers are dominating the scene, let’s first look at the trends shaping spring/summer 2025 campaigns. This will give you an idea of how fashion brands are currently marketing on Instagram and how they’re working with influencers.
This spring/summer is all about comfort and understated elegance, which is where style trends like “coastal grandma” and “European holiday” come in. Brands are focusing their campaigns on casual, yet refined styles characterized by natural fabrics, neutral colors, and flowy silhouettes.
With the growing shift toward sustainability, many fashion influencers on Instagram are taking a less-is-more approach. This involves promoting capsule wardrobes with high-quality pieces that can easily be elevated or restyled according to the occasion. They’re showcasing outfit rotations and sharing carefully curated clothing items to get them through the season.
Nostalgia is a powerful drug, or in this case, a powerful marketing tool. Spring/summer 2025 campaigns are heavily leaning toward muted retro tones and old film effects to evoke sentiments of longing and comfort. Brands like Tory Burch are leaning into the vintage vibes trend to take their audience back to summers from long ago.
From “sneakerinas” to suits with sneakers, sportswear gets a makeover with fashion influencers strategically incorporating it into stylish, everyday looks. The sneaker trend has been around for a while, but this season, it’s getting more elevated with brands flawlessly infusing them with more delicate silhouettes like ballerina shoes. You can also see brands using fabrics, patterns, and textures that aren’t traditionally associated with sportswear. Think: satin, gingham, and metallics.
This season, more and more brands are focusing on telling stories…literally. You can find several campaigns that tell fun and captivating mini-stories through Reels to engage their audience. The Jacquemus campaign from earlier is one example, with other brands like ASOS also getting in on the trend.
Now that you have an idea of the biggest campaign trends this season, it’s time to dive into the deets. Who are the fashion influencers you should watch in 2025? Let’s take a look.
Writer, fashion influencer, and contributing editor for ELLE UK, Camille Charrière is a trendsetter with a recurring presence in the fashion week circuit. Known for her Parisian chic meets streetwear style, she’s gained over 1.4 million followers who mostly follow her for her fashion content.
She’s been a part of influencer marketing campaigns with major brands and luxury fashion houses that align with her style identity. This includes names like Dior, Gucci, Chloe, Isabel Marant, Miu Miu, NA-KD, and Tod’s.
Great for: Elegant storytelling in Reels
If you’re on Instagram, you’ve probably come across at least one viral Reel from Wisdom Kaye. Known for the creative editorial looks he puts together, this fashion influencer is making waves even outside of the fashion scene. Wisdom has gained over 7.4 million followers owing to his viral Reels that are especially popular with Gen Z.
As a result of his massive influence, Wisdom has landed collabs with leading brands like Bulgari, Balmain, Ralph Lauren Fragrance, and BOSS, among many others.
Great for: High fashion with wide appeal
The OG fashion influencer, Aimee Song continues to be a mainstay in the influencer marketing scene with a massive reach of over 7.2 million followers. Known for her polished yet effortless looks, she focuses on mixing high-end pieces with low-end options and creating outfits that are equally stylish and comfortable.
Aimee Song has landed big brand collaborations over the years and even went so far as to launch her own brand. Some of her more recent collaborations include Loewe, Gucci, Louis Vuitton, Dior, Miu Miu, and Chanel.
Great for: Capsule launches
Known for creative videos featuring bold transitions and bright pops of color, Marta Sierra has been touted as one of the best fashion influencers by Forbes. Her dynamic videos and fun take on fashion content have helped her gain over 1.4 million followers on Instagram. She makes a style statement with big, flouncy dresses and quirky outfits.
Marta has put together creative promo Reels for brands like Aldo Shoes, Prada Beauty, Sarda, and Zoé Lu.
Great for: Reels-first campaign ideas
Jessica Wang is NYC-based fashion influencer with almost 2 million followers on Instagram. She has a much bigger fanbase on TikTok, where she has a following of over 5 million. Jessica’s Feed is mainly power styling meets editorial video content, with bold and sophisticated outfit choices.
She’s landed a number of brand collabs with luxury retailers and fashion houses, whose brand identity aligns with her style. This includes names like Neiman Marcus, Nordstrom, Fendi, Dior, and Dolce and Gabbana.
Great for: Luxury storytelling and shopping links
Drew Scott may not be as “big” as the other influencers on this list, but he still commands a massive following of over 134k, putting him at the macro-level. He mainly focuses on clean aesthetics and neutral fashion for men, with looks suitable for everyday wear. Beyond fashion, Drew Scott mainly gained influenced for his expertise in DIY and home restoration, with his main account @lonefoxhome having over 1.4 million followers.
His laidback streetwear style has gained him partnerships with a number of relevant brands, including UGG, Uniqlo, and Maison Margiela Fragrances.
Great for: Menswear and lifestyle overlap
This Afro-Parisian fashion queen carries off an effortlessly chic and totally Parisian style that has her 234k followers in awe. She makes a style statement with flowy dresses and sleek suits, combining classic pieces with unique and bold details. Ellie Delphine’s style is less “trendy” and more “timeless,” which is exactly what has landed her on the pages of Vogue France.
Owing to her playful and feminine style identity, she’s been a part of several well-aligned brand partnerships. This includes brands like Valentino, H&M, Dior, Rowen Rose, Sezane, and a recurring partnership with Miu Miu.
Great for: Diversity-forward campaigns
Leonie Hannie is a German-born fashion blogger who has been in the industry for over a decade, having built a following of over 4.8 million. A fashion week mainstay, she has fronted campaigns for a number of leading luxury fashion houses. Leonie has even graced the cover of Harper’s Bazaar Arabia and Cosmopolitan Germany, with features in Vogue Germany, Marie Claire UK, and ELLE Russia.
With a global presence, Leonie is a favorite among major luxury brands wanting to launch global campaigns. She has partnered with everyone from Louis Vuitton to Bulgari, as well as leading names like Max Mara, Miu Miu, and Polo Ralph Lauren.
Great for: High-glam seasonal splashes
Nitsan Raiter is all about that cool-girl, relatable streetwear aesthetic. With a following of over 315k, she has turned her social media presence into a full-time job. Nitsan even founded Mind Your Business, which focuses on guiding other creators to monetize their social media. Although she initially built her influence in the fashion scene, she has partially transitioned into motherhood-related content since becoming a mother.
Nitsan has partnered with a number of reputable brands, including Levi’s, David Yurman, Givenchy Beauty, and Lulus.
Great for: Younger shoppers; motherhood and fashion overlap
Monikh Dale is a London-based style guru known for her minimal luxe and quiet influencer power. She makes a style statement in relaxed, oversized pants and loose silhouettes, with fits that scream “understated luxury.” This has earned her a massive following of over 386k, with features in Harper’s Bazaar and Who What Wear, among many others.
With a strong emphasis on individuality, Monikh’s unique sense of style has resulted in collabs with brands like Net-a-Porter, Arket, Sezane, Marks and Spencer, and Hush.
Great for: Understated but powerful brand presence
If you’re looking to partner with these influencers (or any other fashion influencer, for the matter), it’s important to take a strategic approach. Let’s break down the essential steps to launch a seasonal Instagram campaign.
Start with a clear idea of your campaign theme, such as European Summer, Eco Spring, Urban Resort, etc. Think about what’s in this season and how it will fit with your brand’s overall identity. Use the trends I shared earlier for inspiration and find a theme that aligns with your aesthetic and goals.
Spring/Summer 2025 is all about keeping it small. So instead of launching a full-fledged collection with an extensive product line, try to limit it to a capsule edit. Focus on essential pieces that can be restyled and elevated for the occasion. Additionally, exclusive product drops are also a great way to get your audience focused on the most important wardrobe items.
Give influencers the chance to really unlock their creativity through style challenges. Have them put together unique looks focused on a certain theme or prompt. For example, #7Days7Looks, where they put together seven different outfits with one item from your collection. This is also a great way to showcase the versatility of your products while giving audiences style inspiration.
Influencer discovery is one of the most time-consuming aspects of putting together your campaign. Use your campaign theme as a guide to help you focus on the right influencers based on aesthetic, audience location, and tone. For instance, a European Summer theme would call for an influencer who regularly creates content that gives off a summer-y vibe.
The ASOS campaign promoting Nike Air Max Muse featured Edie Liberty Rose, who’s known for her bold and unique style choices.
Instagram offers a bunch of features to take your campaign to the next level. Collab posts, for instance, help you maximize reach and engagement by showing the content to the accounts of both audiences. Reels also tend to drive a ton of engagement with the audio-visual nature and the Reels algorithm strategically displaying content to the right audience.
Additionally, Instagram Shopping tools help you drive conversions directly within the platform. So they’re highly effective for campaigns that focus on driving sales. Use these tools to your advantage depending on the goal you want to achieve.
Every campaign gives you the opportunity to learn and grow. Keep a close eye on metrics like Story views, save rate, swipe-ups, engagements, tagged UGC, code usage, click-throughs, etc. Track these for your campaign as a whole to understand its overall performance. This will help you understand the impact of your campaign to identify what works.
Make the most of influencer performance tracking tools like Influencity to track metrics at the influencer-level. This will help you identify your top-performing influencers, so you can save them for future campaigns.
For Spring/Summer 2025, Revolve came up with a spring edit featuring several macro and micro influencers in the fashion scene. The brand co-created the edit involving influential stylists, models, and social media personalities in the industry. These influencers came up with Reels, editorial-style shoots, and carousel posts with key spring and summer staples from Revolve.
The brand then tied it all together with location shoots and consistent color palettes filling up their Instagram Feed. For instance, they’ll post a series of photos featuring butter yellow, followed by blue, and then white, and so on.
The result? Revolve generated 25 million+ views across posts, selling out in under 48 hours.
A successful spring/summer 2025 campaign is all about choosing the right theme and working with the perfect influencer fit. Make the most of the tips, trends, and influencers shared above to build a winning campaign.