Ever since the release of ChatGPT, generative AI has taken social media by storm. While it was clear from the start that AI was a game-changer for social media marketing, both the technology and its best practices are rapidly evolving. The role of AI in content creation is a lot more sophisticated today than it was back in 2022. Keep reading to explore how AI content creation can (and cannot) level up your influencer marketing game in 2025.
How AI Is Changing Influencer Content Creation
Seemingly overnight, creators and brands had access to affordable tools with the power to automate tedious tasks, optimize content strategies, and even generate media assets. Approximately 63% of surveyed professionals plan to incorporate AI and machine learning into their influencer marketing campaigns this year. Further, 42% of surveyed marketers have noted transformative improvements to content creation and campaign efficiency after implementing generative AI. New creative applications for AI-driven social media tools are still emerging to this day, with no sign of slowing down.
Here are some of the most transformative ways influencers, agencies, and brands can implement AI in content creation:
Research
Popping open ChatGPT and typing “create an influencer campaign for X product and Y brand” is like taking the first and last bite of an ice cream cone at the very bottom. You may get results, but they’ll be messy, inefficient, and not nearly as valuable as they would be if you’d started with the scoop of ice cream at the top.
When ChatGPT first became available, I tried incorporating the tool into my blog writing process. The AI-generated content wasn’t my cup of tea. The tone was malleable, but the end result lacked depth every time. Instead of generating content from scratch, I decided to try implementing ChatGPT in the research process. This is where the magic happened. I could generate suggested outlines based on topics covered on the search engine results page (SERP), ask questions about the nuance of an industry I’d never written about before, and even pull articles and statistics that add value to my content. AI was a tool that improved the quality of my writing rather than replacing it.
If you focus primarily on generating content with AI, you will miss out on the enormous research potential. How does this apply to social media content creation? Supplying ChatGPT with screenshots of your social media analytics and top-performing content will help you dissect the nuances of your audience and understand what will resonate with them.
Questions to ask:
- Who are my core followers? What are their demographics, interests, and challenges?
- What common struggles, pain points, or goals do my followers have?
- What questions do my followers ask most often in my comments, DMs, or community discussions?
- Are there any unexpected overlaps in my audience’s interests or behaviors?
- What kind of content has performed best for me in the past, and what does that say about my audience’s preferences?
- What lifestyle habits, routines, or products do my followers frequently mention or engage with?
- What are some misconceptions my audience might have about my niche that I could address?
- What emotional triggers or aspirations drive my audience to engage with content?
However, if you are looking for more in-depth insights into this complex data, you can consult an influencer marketing platform like Influencity for more advanced social media analytics, in-depth campaign performance, influencer data, and much more.
On a similar note, asking questions about your niche/industry can help you understand what is currently relevant to your followers.
Questions to ask:
- What are the latest trends, studies, or breakthroughs in my niche?
- Are there any new products, strategies, or research findings my audience should know about?
- What industry debates, myths, or controversial topics are currently being discussed?
- What seasonal or timely topics are relevant right now?
- How are algorithms and platform trends impacting content in my industry?
- What challenges or gaps exist in my niche that my content can help address?
After using these questions to dig a little deeper, you’ll have a better starting point for content creation. If you continue the conversation using the same ChatGPT account, the AI will remember past discussions and apply that knowledge to give you nuanced results.
From there, you can try asking for a list of content ideas that would resonate with their audience. Try asking questions like:
- What are 10 content ideas that would resonate with my audience based on what we’ve discussed?
- What format would be best for this topic (video, carousel, blog, podcast, etc.)?
- Can you help me brainstorm a hook, script, or talking points for this topic?
- What are some engaging ways to present complex information to my audience?
- How can I make this content interactive to encourage engagement?
- What are some unique angles I could take on this topic that haven’t been overdone?
- Can you suggest SEO-friendly titles or hashtags to improve reach?
Research Process Example
Here’s an example of how the research process might look in action.
Creator
I’m a health and wellness creator, and my audience is primarily women with PCOS. After looking at my comment analysis and audience insights with Influencity, I realized many of my followers also have ADHD. I want to make sure my content stays relevant to them. What questions should I ask to better understand what topics they care about?
ChatGPT
That’s a great insight! To tailor your content, you can ask:
- What are the biggest health challenges my audience faces beyond PCOS?
- What myths or misconceptions frustrate them?
- What trends or recent studies are gaining traction in the PCOS and ADHD communities?
- What kind of content (videos, carousels, infographics) gets the most engagement from my audience?
- Which of my past posts sparked the most discussions or questions?
Would you like help analyzing your existing content performance to refine your strategy further?
Creator
Yes! My audience engages most with content about hormone health, insulin resistance, and ADHD-friendly diet tips. Recently, my post on insulin resistance and dopamine got a lot of shares. I want to explore trending topics that connect these issues. What’s new in the PCOS and ADHD space?
ChatGPT
A recent study suggests that GLP-1 drugs, commonly used for insulin resistance, may also enhance dopamine activity in the brain, potentially helping with ADHD symptoms for people who suffer from insulin resistance or obesity. This could be a highly relevant topic for your audience since it connects PCOS, insulin resistance, and ADHD—three major concerns they already engage with.
Would you like help brainstorming the best content format for this topic?
Creator
Yes! Would this work best as a TikTok, Instagram post, or long-form content?
ChatGPT
Given the complexity of the topic, a short-form TikTok or Instagram Reel would work best to quickly capture attention. You could:
- Start with a hook like: “Did you know a diabetes drug might help ADHD symptoms? Here’s why.”
- Use text overlays and visuals to simplify the science.
- End with a CTA encouraging discussion: “Have you noticed this effect? Let’s talk in the comments.”
Would you like me to outline a video script or provide caption ideas?
Creator
Yes! I want my audience to feel informed but also excited to engage. Can you suggest a video script and a caption that keeps my tone conversational?
ChatGPT
Absolutely! Here’s a short-form video script you could use:
🎥 [Visual: You talking to the camera]
🗣️ “Did you know that a diabetes drug could help with ADHD? If you have PCOS, insulin resistance, and ADHD, listen up!
👉 A new study found that GLP-1 drugs—usually used for blood sugar control—might actually increase dopamine activity. That’s huge because low dopamine is a big factor in ADHD symptoms!
💡 This could explain why some people on GLP-1s report better focus, less brain fog, and improved motivation.
📌 Of course, this isn’t a magic fix, and more research is needed. But if you’ve noticed changes while taking these meds, drop a comment! I’d love to hear your experience.”
[🔗 Add text overlay: ‘GLP-1s & ADHD? Let’s talk!’]
Caption Idea:
🚨 PCOS, ADHD & Insulin Resistance—What’s the Connection? 🚨
If you struggle with PCOS and ADHD, you’ve probably dealt with insulin resistance too. A new study suggests that GLP-1 drugs (like Ozempic & Mounjaro) could help increase dopamine activity, which might explain why some users report better focus, motivation, and less brain fog. 🧠✨
💬 Have you noticed this effect? Let’s discuss in the comments! ⬇️
🔎 #PCOSAwareness #ADHDTok #GLP1 #Dopamine #InsulinResistance
Creator
Wow, this is perfect! This makes the research digestible and sparks engagement.
ChatGPT
Glad to help! Let me know if you need variations for different platforms or a follow-up post idea. Happy creating! 🚀
Because this topic is directly relevant to the creator’s audience and real-time response to developments in their industry, the resulting video, caption, and hashtags are likely to perform well.
Captions
Already found your topic and created your content but getting tripped up by captions? AI can come to your rescue. Give your AI tool clear instructions about the content, tone, and call to action you want to include in your caption. For even better results, provide insight into your followers’ demographics, interests, and the content they engage with the most. Generating multiple variations is also helpful, as you can choose the caption that best fits your authentic voice.
Visuals
AI in content creation isn’t limited to the written word. Creators can also use AI to generate high-quality photo and video content.
Tools like Midjourney allow creators to input text prompts and generate quality images that align with their brand aesthetics. AI photo editing tools can also make edits and enhancements like sky replacement, skin retouching, and color grading in seconds.
Caption: Instagram creator @hana.katoba uses Midjourney to create stunning AI art.
When it comes to video, tools like Synthesia also enable users to produce videos with AI-generated avatars and voiceovers, eliminating the need for complex filming setups and expanding accessibility for creators who don’t want to be on-screen and allowing creators to instantly translate their content into multiple languages. AI-powered video editing tools like Adobe Sensei are also useful for automating time-consuming tasks like cutting, color correction, and special effects, making video production easier for creators without advanced editing skills.
Combined, applying these AI-powered tools streamlines visual content creation and opens the door for personalized, dynamic, cost-effective visuals.
Content Repurposing
AI can help you turn existing content into something fresh and new. If you have a piece of long-form content like a blog post or a YouTube video you’d like to share on Instagram and TikTok, for example, use AI to break big ideas into bite-sized, digestible video concepts. Another example of content repurposing with AI is using the format of an existing post that performed well to produce another iteration.
The Limitations of AI in Influencer Marketing
If you want to effectively reap the benefits of AI in content creation, understanding the limitations is a must. Here are some areas where AI can’t measure up to human creativity and connection:
Engagement and Community Building
An influencer’s value is their ability to cultivate genuine relationships with their audience, and emotional storytelling is the beating heart of those relationships. When influencers share their personal journeys, triumphs, and challenges, they enter the fast lane toward building a loyal, engaged community. AI can’t replicate the raw emotion and vulnerability that makes these stories so impactful.
There are few on the internet more vulnerable than Madeline Argy. She forms deep, authentic relationships with her audience by sharing raw stories from her mental health journey.
Personal Branding
Even the smallest niches on social media have competition. To be successful, you have to differentiate yourself from other creators in your industry with a unique personal brand. Without proper direction, AI-generated content can struggle to replicate the intangible elements of brand identity like humor, sarcasm, and emotional depth. When this happens, the content fails to capture the essence of your voice and can trigger a disconnect with your audience.
TikTok creator @okaycoolgigi has a unique personal brand– she’s Elosie’s mom. Eloise is her sourdough bread starter. If Gigi asked ChatGPT to generate video concepts related to sourdough recipes, they wouldn’t come close to the content she comes up with. To make AI work, Gigi would first have to explain her relationship to Eloise and her chaotic tone/overall vibe.
Cultural Nuances
In today’s social media scene it’s not uncommon for niche communities to have their own subcultures. Slang, idioms, and niche jokes are powerful ways to make your audience feel more connected. Use them wrong, and they have the opposite effect. AI can sometimes miss the subtleties of cultural references, creating content that is unintentionally outdated, tone-deaf, or even offensive. This is why it's so important to review your AI content before posting.
In this TikTok, creator @zarrxnn pokes fun at the emerging “Scandinavian summer wedding dress” fashion trend that paired a shawl with a dress. ChatGPT would likely have a hard time recognizing the new fashion trend as a Westernized version of the orna/dupatta (a Desi fashion staple).
How Marketers Can Use AI Effectively
When used correctly, AI is a powerful tool. Follow these three best practices, and you can enhance your efficiency, decision-making, and content efforts without sacrificing authenticity:
1. Research
In the research phase, marketers and creators can use AI to understand who their audience is, what their pain points are, and what kind of content will perform well with their audience. Additionally, influencers can use AI to compile a list of brands they may want to partner with (and vice versa).
2. Edit
AI content is a great starting point, but it doesn’t end there. Anything you create with AI should be reviewed and tweaked to fit your voice. That way, you can take advantage of the efficiency of AI content while maintaining your content’s authenticity and personal touch.
3. Don’t Lose the Plot
The key to using AI in content creation is balance. AI is a content creation tool that can help with the heavy lifting in a variety of ways. Lean on it too much, however, and you risk losing the core voice and message of your content. When you strike a balance between content generated by AI and original ideas, you’re able to preserve the natural evolution of your voice, content, and personal brand.
Harness AI in Content Creation with Human Touch
AI is reshaping content creation for influencers in many ways. As these tools continue to evolve, influencers should leverage AI for its strengths (research, content ideation, and visual production) without losing the human touch necessary for emotional storytelling, authentic engagement, and community building. No matter how advanced it gets, AI is not a replacement for human creativity, but a tool to stoke the flames that are within you. Keep the heart of your content personal, relatable, and uniquely yours.