When it comes to promoting a brand’s image, more and more companies are turning to Influencer Marketing campaigns. These types of strategies are less expensive than traditional advertising and not as invasive, since they’re about creating content that is of interest to the target audience and don’t tend to be seen as commercial actions, meaning the audience are much more receptive.
Amongst all of the social networks, Instagram seems to have crowned itself as the queen of influencer marketing. For this reason, in this post, we’re going to discuss the keys to Instagram Influencer Marketing and how to develop an effective campaign on this social network.
It should be noted that currently, 41% of companies dedicate 5% of their budget to Influencer Marketing campaigns. Google trends has announced a 400% increase in the search for the concept of “Influencer Marketing” in recent months. Over the years, the way in which Influencer Marketing is executed has changed. It started out as being primarily focused on blogs, then Youtube and now, it’s all about Instagram.
According to a study by the Spanish Association of Advertising, Marketing and Communication (IAB Spain), Instagram is the social network with the most growth in market shares in 2018. Thanks to this social network, many influencers have found a space to share their day to day lives in a creative and visual way. It also has a big community of users.
Despite Facebook also being a prominent social network with a great number of users, one reason as to why Instagram is the more successful social network for influencers is as follows:
The data speaks for itself; Instagram is obviously the perfect platform to position a brand. If you’re thinking about launching an Influencer Marketing campaign on Instagram, pay close attention, because we’re about to give you some top tips to make your campaign a success, increase your fan base and make some sales. Take note!
Once you find the right person for your campaign, it’s time to establish a relationship with him or her. If the influencer’s followers see that they’re continuously recommending the same product or service, it’s more probable that they’ll trust in this product and end up buying it or wanting to buy it. If an influencer were to publish one single photo, which would eventually end up getting lost on their feed, you’d have less chance of converting users into customers.
Furthermore, it’s also important to communicate to the influencer how the brand would like to transmit the message to their target audience. Despite having to give them the freedom to transmit the message in their own unique way, if the brand gives the influencer some rough guidelines, the commercialization will be more successful and satisfying for the brand.
How are you going to know if your efforts and your money were worth it if you don’t know the results? It’s not enough to just execute an influencer marketing campaign on Instagram, you need to make sure that the campaign is generating results so you can see if your investment has achieved its objective or not.
How can you measure Instagram Influencer Marketing results? You can (and you should) do it during the campaign so you detect points of improvement or potential opportunities, as well as once the campaign is complete. It’s important to always measure the results, not just to extract conclusiones, but to get feedback from the campaign for future actions.
Using software such as Influencity can help you manage your influencer marketing campaigns from start to finish:
An Instagram influencer marketing campaign requires attention and data analysis before, during, and after the launch
As you’ve seen in this post, the growth of Influencer Marketing on Instagram and in general is not just a coincidence. More and more companies are starting to trust this industry since it makes it much easier to recognize consumer needs and connect with users in a much more direct way.
So, if you’re thinking about entering into the world of influencer marketing and don’t know where to begin, get in touch and we’ll help you achieve your objectives.
Still not made your mind up? Don’t worry! Download Influencity’s Quick Guide: How to Find and Locate the Right Influencers for Your Brand for tips and tricks on finding the perfect influencer.