Female fitness influencers are leading the way in 2025, driving trends in health, vitality, and overall well-being. Whether it’s strength training, yoga, HIIT, or holistic wellness, these influencers are offering fresh perspectives and valuable tips to help us live healthier lives.
In this article, we’ll introduce you to some of the top female fitness influencers to follow this year. From their fitness philosophies to why they stand out, we’ll give you a glimpse into what makes them so inspiring and why collaborating with them can help you grow your brand.
Women Leading the Charge in Fitness
Female fitness influencers have redefined the fitness industry by representing a broad spectrum of lifestyles and experiences. From yoga instructors who inspire mindfulness and flexibility, to working moms who balance fitness with family life, to strength trainers challenging stereotypes about women in sports, these influencers connect with audiences on a deeply personal level. Their content is relatable and diverse, showing that health and fitness are attainable for anyone, regardless of schedule or background.
For brands, collaborating with female fitness influencers means reaching engaged, niche audiences who trust their recommendations. For example, a working mom influencer might promote family-friendly meal plans or quick workout solutions, while a yogi could highlight products that enhance mindfulness or recovery. This ability to authentically represent different lifestyles ensures that their endorsements feel personal, driving credibility, brand visibility, and real sales impact. Partnering with a female fitness influencer isn’t just a campaign—it’s a chance to align your brand with empowerment, inclusivity, and the real-life stories that inspire everyday people.
Top 10 Female Fitness Influencers to Follow in 2025
Now that we've set the stage, it’s time to introduce you to the top 10 female fitness influencers to follow in 2025. These women are making waves in the fitness world, each bringing something special to the table. Whether they’re crushing it with HIIT, helping you find your zen with yoga, or promoting a holistic approach to health, they’re all inspiring others to lead healthier, happier lives.
If you’re operating in the fitness industry, collaborating with these famous social media influencers can work wonders for boosting brand awareness, trust, and recognition. Let’s dive into their stories and see what makes them stand out in the world of fitness.
Paige Hathaway (@paigehathaway)
Paige Hathaway is a fitness model and trainer who’s been making waves in the fitness world for over a decade now. Known best for her strength training and bodybuilding skills, she’s competed in top physique events and appeared on the covers of major fitness magazines.
Paige’s fitness philosophy focuses on consistency and balance, believing in hard work while also caring for your body and mind. She has over 3 million followers on Instagram where she shares her workouts, motivation, and healthy lifestyle tips. Paige stands out for her authenticity and dedication to helping others achieve their fitness goals.
Cathy Madeo (@cathymadeoyoga)
Cathy Madeo is a yoga instructor who specializes in teaching the anatomy of yoga poses to help people improve their practice. She focuses on alignment-based Vinyasa yoga and strives to make yoga accessible to everyone.
Cathy’s approach is all about mindful movement and creating a strong mind-body connection. With close to 300,000 followers on TikTok, Cathy uses the platform to share short, helpful videos with yoga tips and techniques, making it easy for her followers to learn and grow. With TikTok influencer marketing being so powerful these days, brands that team up with Cathy can tap into her loyal following, boosting visibility and trust through her relatable content.
Whitney Simmons (@WhitneySimmons)
Whitney Simmons is all about spreading positivity and encouraging others to focus on both physical and mental health. She shares her love for strength training and self-care on YouTube, where her down-to-earth vibe makes her feel like a friend cheering you on.
Whitney’s approach to fitness is unique because she doesn’t just focus on working out; she’s all about mental well-being too. Her energy and authenticity shine through, making her one of the most relatable influencers in the fitness world. With over 2.36M subscribers on the video-sharing platform, Whitney can help collaborating brands connect with a highly engaged audience and increase brand awareness in a genuine and impactful way.
Roxane (@yogainthewind)
Roxane is an Australian influencer and yoga instructor with a passion for mindfulness and balance. She shares peaceful yoga practices through her Instagram account where she has over 17k followers.
Roxane’s fitness philosophy is centered on mindfulness, helping her followers find peace through their yoga practice. What makes Roxane unique is her calming presence and her ability to make yoga accessible for people at any level. For brands, partnering with Roxane means aligning with a wellness-focused influencer who can authentically engage a community interested in mindfulness and balanced living.
Michelle Lewin (@michelle_lewin)
Michelle Lewin is a powerhouse in the fitness industry, known for her strength training expertise and massive social media following. She has a dedicated following on TikTok (over 254k followers) where she shares workout routines and fitness tips that inspire her audience to push their limits. Her fitness philosophy focuses on building strength, confidence, and overall health.
As a female fitness influencer, Michelle’s transformation story really connects with her audience. She stands out because she’s authentic and knows how to inspire others to reach their fitness goals. Brands that work with Michelle can reach a large, loyal following and connect with people who are motivated and ready to make a change.
Krissy Cela (@krissycela)
Krissy Cela is a female fitness influencer and entrepreneur who has carved out a space in the strength training world. Krissy shares workout routines, motivational content, and fitness advice aimed at empowering women through her YouTube channel. Her fitness philosophy centers on building both physical and mental strength, with a focus on helping women break through fitness barriers.
Krissy’s authenticity and passion for fitness have earned her a large and dedicated following on the platform, where she currently has 2.68M subscribers. Brands partnering with Krissy can reach an audience of women looking for both fitness guidance and inspiration to lead a healthier, more empowered life.
Courtney Black (@courtneydblack)
Courtney Black is a British fitness influencer who specializes in high-intensity interval training (HIIT). With a strong presence on Instagram (819k followers), Courtney shares quick, effective workout routines that require minimal equipment. Her fitness philosophy focuses on making fitness accessible to everyone, no matter how busy their lifestyle is.
Courtney stands out as a female fitness influencer because she creates fun workouts that deliver fast results. Brands looking to promote fitness apparel or equipment can benefit from partnering with Courtney, as her engaging content and dedicated followers make her a great fit for showing off products that help people stay active and look good.
Demi Bagby (@demibagby)
Demi Bagby is a female fitness influencer who has inspired millions with her resilience and adaptive fitness journey. After a life-changing accident, Demi turned to fitness to rebuild her strength, and now she shares her journey on TikTok, where she has 14.2M followers Her fitness philosophy revolves around pushing through challenges, inspiring others to embrace their potential despite obstacles.
What sets Demi apart is her unwavering determination and ability to inspire others to push through their own challenges. Brands partnering with Demi can connect with a loyal audience looking for motivation and strength, making her a powerful partner for promoting resilience and fitness.
Adriene Mishler (@yogawithadriene)
Adriene Mishler is a well-known yoga instructor and female fitness influencer with a massive following on YouTube (13M subscribers). Her fitness philosophy emphasizes self-care, mindfulness, and building a connection with your body through yoga. Adriene’s approachable and calming style makes yoga accessible to everyone, from beginners to seasoned practitioners.
What makes Adriene unique is her ability to make yoga feel welcoming and inclusive. She has built a loyal community that looks to her for guidance and inspiration, focusing on health, mindfulness, and well-being. This makes her perfect for brands looking to connect with a diverse audience that values wellness, self-care, and personal growth.
Emma Van Der Welle (@emmavanderwelle)
Finally, Emma Van Der Welle is a holistic wellness influencer who shares tips for living a balanced life on Instagram, where she has 21k followers. Her fitness philosophy goes beyond just physical health, incorporating mental wellness and self-care into her approach.
Emma’s focus on holistic living sets her apart in the fitness industry, as she combines wellness practices like meditation, nutrition, and fitness into her content. As a well-respected female fitness influencer, Emma offers brands a unique opportunity to connect with an audience that cares about overall health and well-being. Her approach makes her a great choice for brands focused on mindfulness, balance, and holistic health.