According to a study published by Adobe in 2022, 1 in 4 people worldwide are contributing to the creator economy. The rise of marketing with creators (or influencers) has consequently led to the rise of agencies that facilitate the relationship between brands and influencers. Keep reading for a summary of some of the best influencer marketing agencies to work with in 2023.
Influencer marketing agencies help businesses collaborate with influencers in order to connect audiences with their products or services. Like any other agency, they function as a middleman, identifying suitable candidates, negotiating terms of contracts, and measuring the success of the partnership.
However, new agencies are now disrupting the standard way of doing business, harnessing data and technology to put a face to market segments and creating stories that move, entertain, and involve audiences in a way that’s never been done before. Influencer marketing agencies are reevaluating the way we think about social media – here are 10 of the agencies that are doing it the best.
For brands looking for in-depth creator performance statistics while still sticking to an open scouting approach, Alkimiads influencer marketing agency has the answer. By harnessing AI and Machine Learning technologies, they are able to analyze a wide range of profiles – not just the influencers who have chosen to opt in. Opening campaigns to independent content creators helps brands target different niches, and social listening tools together with tight campaign management ensure that brands and influencers are always aligned.
Americanoize specializes in bringing a brand’s story to life via impactful influencer marketing campaigns. While many agencies claim to be end-to-end, Americanoize truly puts emphasis on setting the correct groundwork – all campaigns start with detailed market research in order to fully understand the preferences of the target audience. Once this target has been set, all influencers are thoroughly vetted to ensure their authenticity and suitability for your campaigns. Follow-up is also a key part of their process, and performance reports and suggestions for improvement are provided to analyze the value of each collaboration. This Miami-based influencer marketing agency specializes in campaigns centered around non-fungible tokens (NFTs), sports, health, and clean beauty.
Product seeding, or influencer gifting, is a great strategy to get your product out there and secure authentic reviews and valuable user-generated content. But only when done correctly. Misplaced seeding can result in wasted product – or even worse – bad reviews from influencers. This is where Gifta comes in. By connecting your brand with content creators and audiences that have already professed interest in your products or services, they take the mystery out of what would otherwise be a numbers game. Just send some samples and let Gifta do the rest – they’ll provide personalized packaging and send your product to the storytellers who are eager to try it out and share it on their feeds.
Goat influencer marketing agency may be based in London, but the sun never sets on their global influencer teams – hubs in the US, UK, and Singapore ensure coverage in all time zones and all corners of the globe. Goat takes pride in being a completely neutral agency, meaning they base their profile selections on customers’ needs and data gathered from CRM systems, not obligations to specific channels or profiles. This commitment to transparency also extends to their reporting – all of Goat's deliverables are guaranteed upfront, providing brands with the assurance of what they'll get for their budget.
This full-service advertising agency believes that courage, transparency, and intuition are the keys to success in an often overcrowded and often uninspired market. Influencer marketing is just one of the solutions that they offer, and IM campaigns are often complimented by their technological solutions such as social listening, detailed measurement and reporting, and passion point mapping. GUT influencer marketing agency currently has offices in the US, Canada, Brazil, Argentina, and Mexico and has racked up awards worldwide.
This influencer marketing agency with a special focus on gaming prides itself on creating authentic and memorable campaigns. Their work is driven by data and guided by world-class creatives, a combination that has resulted in numerous awards across the industry. This "science-meets-art" approach follows 5 main steps: creative review, KPI alignment, strategy selection, campaign execution, and reporting. With offices in both Hollywood and London, Kairos' portfolio includes a range of campaigns that entertain all types of audiences.
This Toronto-based influencer marketing agency with a worldwide reach defines its offer as Content that moves. By focusing on the core values of a brand, they construct influencer marketing campaigns that connect audiences not just with a product or service, but with the company itself. Part of the IPG Mediabrands agency network, the secret behind Mediabrands Content Studio’s success lies in data and a thorough understanding of the target audience.
Moburst is a leading influencer marketing agency known for creating award-winning campaigns for top brands like Samsung and Shopkick. They provide full-service campaign management, including briefing, real-time optimization, and influencer selection using audience data and tools. Moburst also has in-house designers and writers to help with creating digital assets for the influencers to use.
The Shelf has a track record of successful campaigns that avoid the conventional. The success of their unicorn influencer campaigns is due to the immense data they gather on both their client and target market and the strategies that deliver results. The Shelf specializes in matching brands with suitable influencers, even in niche markets. The team of strategists, artists, and writers provides constant feedback to ensure campaigns are constantly hitting targets and content creators are consistently providing ROI.
Ubiquitous is a tech-driven marketplace and full-service influencer marketing agency that offers a unique platform for brands, creators, and influencers to connect. Ubiquitous helps brands grow on 3 major platforms: Instagram, TikTok, and YouTube, and uses proprietary data to help connect brands with the creators who will create the biggest impact. They also use data to streamline the entire campaign process from sourcing to contract management, making it a convenient one-stop shop for brands and e-commerce platforms.