When you launch an influencer marketing campaign, you obviously want it to perform as well as possible. You need it to reach a large audience, resonate with your target customers, and generate a buzz around your brand. To achieve this, you need a solid strategy and a clear roadmap to success. However, it’s often all too easy to get sidetracked by basic tasks that prevent you from focusing on the bigger picture. This is where automated influencer marketing tools can help.
Today we are going to discuss what automation in influencer marketing is and how the right automation tools can boost the performance of your campaigns.
Preparing, launching, and tracking an influencer marketing campaign takes a lot of work. You need to find suitable influencers for your brand, evaluate performance metrics, develop relationships, and communicate your campaign objectives effectively. Once you’ve launched a campaign, you need to monitor how it is performing and calculate the ROI it is generating for your business. All this takes a lot of time if you do it manually. That’s why so many brands and agencies opt for automated influencer marketing tools to streamline the process.
Automated influencer marketing is the use of tools and software to automate and streamline your campaign workflows.
These tools often include:
Generally speaking, automated influencer marketing can benefit 5 significant areas of your campaign strategy: finding influencers; verifying the quality and authenticity of influencers; managing your campaigns; tracking campaign performance metrics in real time; and generating reports to evaluate the overall success of your campaigns.
Let’s break these 5 stages down to see how the right automated influencer marketing tools can boost your campaigns.
Instead of searching for influencers manually, you can use tools to automate much of the process. For example, you can use influencer databases with smart filters to help you eliminate unsuitable influencers from your search results. You can customize your searches according to influencer profiles, content style and topic, audience demographics, and performance metrics. You can also use social listening tools to identify trending topics, hashtags, and keywords being used by influencers to see which ones best relate to your target audience.
You can use automated AI tools to check the quality and authenticity of influencers and their audiences. For instance, Influencity’s Audience Quality Score feature calculates the quality of an influencer’s following so that you can determine if they are as influential as they say they are. The calculation takes into account a number of aspects, including engagement rates, follower activities, and how much of an influencer’s content piques the interest of their followers. This is a great way to detect fake accounts and bots and to make sure an influencer’s audience is authentic and engaged.
You can use automated influencer marketing tools to streamline and automate many of your basic campaign processes. For example, with Influencity, you get access to campaign workflow visualization tools so you can keep track of how your campaigns are progressing and update your workflows with information as you go. You can also use automated tools to set reminders so that everyone on your team knows what needs to be done and when.
Performance-tracking influencer tools help you monitor how successful your campaigns are in real time. You can use these tools to access specific campaign metrics and KPIs including engagement, reach, and impressions. That way, you can determine if you are achieving the performance results you were hoping for and if an influencer is meeting your expectations.
Automated reporting helps you generate valuable insights from your campaign performance metrics at the click of a button. You can create customized reports that can show you what’s working well and what isn’t. This can be a great way to spot potential problem areas that need addressing. Plus, data is automatically gathered from public post data and displayed in real-time directly from an intuitive, user-friendly, and customizable dashboard so you get all this data without putting in any of the hard work.
Here are a few best practices to keep in mind when you use automated influencer marketing tools:
When it comes to automated influencer marketing, the key is finding the right balance between automation and manual work. Keep things real and authentic and look for stages in your workflow that can benefit from automation. Remember, the ultimate aim when you use automated influencer marketing tools is to streamline your repetitive tasks so that you can channel your efforts into more strategic tasks. You want the tools you use to make your job easier, not do it for you.