6 Must-Have Functionalities to Look for in an Influencer Platform - Influencity Blog

Whether you’re a brand or agency, when you collaborate with an influencer, it’s important to use the right tools so that you can regularly check the progress of your campaigns to see how they are performing. Aside from centralizing your metrics and monitoring and managing your campaigns, the right influencer platform can also help you build solid relationships with the influencers that you collaborate with. But with so many solutions on the market, how do you know which one will provide you with the best quality insights and save you valuable time that you can spend on more strategic areas of your business?

In this post, we’ll look at the 6 must-have functionalities that you need to look for when you search for an influencer platform.

What Is an Influencer Platform?

An influencer platform is an online tool that you can use to manage all your influencer marketing campaigns, whether you are an agency or an independent brand.

Essentially, an influencer platform offers you two things. You can:

• Use search engines and databases to find the best influencers for your specific brand. You can read their bios and get a feel for their values, experience, content types, and achievements. You can also use a range of filters to segment your search and find influencers whose demographics and followers align with the vision and focus of your brand. This saves you valuable time compared to using manual online search methods. You can also communicate directly with influencers through the platform, helping you build solid relationships.
• Use influencer software to track valuable metrics on how your influencer campaigns perform. For instance, you can use influencer marketing tools to track key metrics including interactions, the audience demographics reached, and cost per click.

6 Features to Look for When Choosing an Influencer Platform

So which key features will help you do all this?

Here are the 6 functionalities you should be looking for in an influencer software. All of these features are included in Influencity’s unique and comprehensive influencer platform. This enables you to manage your campaigns end-to-end so that you can get the highest ROI. 

Find Influencers

The first step in creating an effective influencer collaboration is finding the right influencer.

With Influencity’s platform, you can use a combination of filters to help you find influencers with the right target following. Plus, our comprehensive influencer profiles provide you with a wealth of valuable data so that you can search for influencers based on audience demographics and segmentation. That way, you can find influencers that suit your brand’s needs, vision and objectives and create highly engaging campaigns that help you stimulate audience-brand affinity.

An influencer platform should allow you to use a combination of filters to find influencers with the right target following, providing you with a wealth of valuable data so that you can search for influencers based on their performance, interests, audience demographics and more.  That way, you can find influencers that suit your brand’s needs, vision and objectives and create highly engaging campaigns that help you stimulate audience-brand affinity.

Analyze Influencers

An influencer platform can also help you find out everything you need to know about an influencer so that you can make an informed data-driven decision about whether they are a good fit for your brand. 

You can:

• Analyze influencer metrics across a range of social media platforms, including earned media, engagement ratios, follower evolution, and audience demographics.
• Use proprietary analyses to identify real and fake followers and determine what percentage of an influencer’s audience is genuine and authentic.
• Identify each influencer’s category of content and brand affinity.
• Spot frequently used hashtags and mentions used in influencer content.
• Identify your customers’ brand and content affinities.

Organize Influencers

An influencer platform can also help you organize your influencers once you have selected which ones you are going to collaborate with.

You can:

• Create  lists based on campaign needs
• Use a database to organize your influencers so that you can easily match them with your campaigns when needed. You can do this with filters based on demographics, content type, category, and location for example.
• Save relevant details regarding your collaboration such as notes and price historicals.

Forecast Results

Forecasting is another important element of creating a successful influencer campaign, and an influencer platform can help you with this by providing you with the right metrics and analytics. That way, you can anticipate your  ROI and identify prime KPIs to help you monitor the progress of your campaigns. 

Manage Campaigns

An influencer platform such as Influencity’s solution can help you manage every stage of your campaign.
For example, you can:

• Personalize your processes and create workflows to carry out multiple campaigns at once, helping you to avoid burnout.
• Tailor your workflows to you strategies by implementing the appropriate steps for each campaign.
• Better communicate with your team during the campaign launch timeline and know where everything stands each step of the way.
• Get complete oversight over your campaign’s progress to determine if you are hitting all your milestones.
• Stay fully informed and make sure no details slip through the cracks.

Measure Results

Finally, and arguably most importantly, an influencer platform can help you measure the results of your campaigns so that you can make the necessary adjustments to future campaigns. You can analyze influencer performance in real time and track performance metrics across all your social media platforms. This helps you create the most effective campaigns possible for your brand so that you can get the highest ROI each and every time.