Campaign management tools are software solutions used to help Influencer Marketing managers reach their goals. Essentially, they are different platforms that you can use to streamline and automate the various phases of your Influencer Marketing campaigns so that you can build more successful IM strategies and reach a larger and more relevant audience. This often includes software for managing e-commerce, customer relationships, email and influencer marketing campaigns, multi-channel marketing automation, and web content integration, amongst other solutions.
So, what tools should you be using when you launch an Influencer Marketing campaign?
Let’s take a look at the top 10 campaign management tools that you should be looking out for in 2023.
Customer intelligence software is a tool for collecting and analyzing internal and external data about your customers. This includes who they are and what their typical habits, behaviors, and activities are. You can then use this information to better understand your customer base, improve your interactions, build solid customer relationships, and implement segmentation strategies for your marketing campaigns. You can also use gathered insights to personalize the customer journey and improve your brand’s user experience.
An Influencer Marketing platform is a software application that you can use to manage all your Influencer Marketing campaigns from start to finish.
There are a number of functionalities to look for in an influencer platform. Essentially, though, platforms like Influencity offer you two valuable features:
The biggest benefit of all this is that you get end-to-end insight into each of your campaigns so that you can make sure they are performing at their best and maximizing your ROI.
A content management system (CMS) is a software application that helps you build and manage a website for your brand. You can use a range of templates and extensions to build your own customized site and create and publish content on your very own blog, all through a simple and user-friendly interface.
This campaign management tool is a highly valuable solution for brands with limited technical knowledge and resources (especially if you have no prior experience with coding). Instead of blowing your marketing budget on a web developer, you can use a CMS to build a basic website from scratch and establish an online presence for your business at a fraction of the cost.
One of the most essential Influencer Marketing tools that you simply can’t afford to live without is software for monitoring campaign analytics.
Campaign analytics software helps you analyze your campaigns so that you can see how well they are performing and what improvements you need to make. By tracking your campaign data like this, you can get a deeper understanding of who your customers are, where they are located, and how the market in general reacts to your marketing efforts. And this is vital information that helps you stay ahead of the competition and promote campaigns that resonate with your target audience.
These days, many Influencer Marketing platforms include a campaign analytics solution in their suite of tools, making their solution truly end to end.
If you launch marketing campaigns on multiple channels, then you need access to the right tools that help you automate and align your communications across all the platforms where you have a presence. This might include your website, social media platforms, email and newsletter campaigns, call centers, and paid advertising channels. This helps you ensure consistency at every touchpoint in the customer journey so that you can deliver aligned communications, develop a clear brand personality, maximize your resources, and generate more leads.
Customer relationship management software, also known as a CRM, is another crucial campaign management tool for brands. Instead of relying on spreadsheets, databases, and apps to manage your information, a CRM helps you centralize all your customer data and track each and every communication that your employees have with your leads and target market. And this, in turn, helps you nurture better customer relationships, close more sales, and build a solid brand reputation.
A step up from a CRM tool is an IRM tool – an Influencer Relationship Management solution designed with Influencer Marketing in mind. This serves many of the same functions as a CRM, as is often included in Influencer Marketing platforms.
E-commerce software helps you streamline and automate each step in your sales funnel. It can help you manage your inventory, calculate taxes, check order statuses in real-time, and fulfill your customer orders. Many solutions also include built-in SEO optimization features to help your online store rank higher in organic online searches so that more potential customers can find your site and make a purchase.
If you ever launch email campaigns or you send out regular newsletters to past and present customers, then you need a reliable email campaign management application. You can use this type of platform to manage your contact lists, create and send out campaigns and promotional emails, and track emails once your campaigns have gone out.
You can also use email campaign management software to create personalized messages using a range of templates to help you build better relationships with your prospects. Plus, many solutions also include features for collecting feedback and sending out surveys so you can adjust your campaigns and reach the right people at the right time. And this helps you boost your overall leads so that you can generate more sales for your business.
Integrated marketing software helps you deliver unified communications across all your marketing channels. This helps you avoid confusion and mixed messages so that you can create a solid and consistent brand voice, regardless of how a customer communicates with your company. This type of campaign management tool also helps your teams run more efficiently and cost-effectively. Plus, a unified voice can work wonders for your brand image and reputation.
Marketing automation software streamlines many of the more monotonous aspects of your campaigns. For example, you can automate repetitive tasks such as scheduling your social media posts and renewing your ad campaigns. This helps your organization run more efficiently so that you can focus instead on more strategic tasks.
This solution, together with all the other campaign management tools we have shared in this post, will help you create, launch, and track every aspect of your campaigns from start to finish. That way, you can be sure that they are performing at their best so that you can generate the maximum ROI for your business.