Negroni Essence. Campari created an exclusive competition for bartenders in which they had to create a cocktail using Negroni. During the course of a month, influencers tried and tested these cocktails and posted high quality content on Instagram, in which the cocktails were the protagonists.
Advertise Campari's competition and promote Negroni Essence.
Instagramers specialized in gastronomy
We created a bar crawl for influencers so they could taste each of the bartenders' cocktails and upload high quality pictures to Instagram.
An exclusive campaign for an exclusive product, aimed towards a very specific target audience. We accomplished all objectives with high quality, polished content and influencers who were very much involved with the campaign's execution. A complete success!