Errores del Influencer Marketing que debes evitar

INFLUENCER MARKETING 5 common errors in Influencer Marketing campaigns

As most of us already know, Influencer Marketing is far from being just a passing trend. It’s becoming a key element in many companies’ marketing strategies. For that very reason, many brands are choosing to work alongside Influencers to achieve certain objectives. But what happens when these campaigns are executed without first carrying out any market research or without previously defining a strategy? In such cases, as with any other area ...

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Fotografia fiesta Ballantines

Ballantine’s Valentine’s day campaign: #SanBallantines – Influencity Blog

Once again, well-known whisky brand, Ballantine’s, launched a special campaign for all the singletons this Valentine’s day. Thought you were going to be home alone on Valentine’s day, just because you’re single? Think again! Ballentine’s put together an irresistible plan for you and your friends! In this article, we’re going to explain how this campaign managed to become a Trending Topic on Twitter. (Foto de Tendencias en el 14 de Febrero)   (Trending Topic ...

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4 reasons why you should launch an Influencer Marketing campaign – Influencity Blog

It’s no secret that the Influencer Marketing industry is booming. As we’ve seen in previous articles, the investment growth percentage in this sector currently stands at 143%. So, still having doubts about whether or not you should launch your own influencer marketing campaign? Let’s take a look at four reasons that may just make you take the plunge: From intangible to tangible results   Launching an influencer marketing campaign is a great ...

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Blanca Suarez para la campaña de Samsung

Samsung’s #somosSMARTgirl campaign

Influencer Marketing works - just ask Samsung Spain. Thanks to their latest campaign’s hashtag, #SomosSMARTgirl (in English #WeareSMARTgirls), they were able to successfully launch and market several new mobile phones, such as the Samsung Note8, Galaxy S8 and Galaxy S9, to a female target audience. #SomosSMARTgirl was devised to catch the eye of those who love fashion and design. To do so, they created a series of designs that fit in ...

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Latas de Sou Tea

SouTea Campaign #SouGood

Just a few months ago, Sou Tea, a new and totally natural healthy drink, made its debut on the market. Alongside their official launch, the brand decided to execute an Influencer Marketing campaign to really make an impact on their target audience (men and women between 18 and 35 years old). We’re here to tell you what strategies they used to make themselves known. What were their main objectives? To raise brand ...

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How can you achieve sales through Social Media?

In digital marketing, the most desired result is lead conversion. If you’re not able to convert leads, then perhaps you should ask yourself what it is you’re doing wrong. Let’s take a look at what this term means and in what campaign actions we find it. Lead conversion is the act of transforming clients If we apply this definition to digital marketing campaigns, lead conversion is what you hope to happen when a ...

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Smartphone enseñando Vero

Vero, the new social revolution

Despite the fact that Vero has been up and running for 3 years, only now is it becoming one of the hottest apps on the market, all thanks to a big investment in marketing. Is this the revolution of social networks? Let’s take a look at what it’s all about. What is Vero? A new, free application, available on iOS and Android, which is revolutionising the world of social networks and which ...

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